OILILY is known for color. Our collection includes many different prints and hues that can be challenging to mix and match, especially in small spaces. However, we all know how much a successful shop floor presentation can contribute to your sell-through. Let us give you a couple of quick pointers to help your shop floor presentation be the best it can be.
Find matching colors
When putting the final touches on your order or when you receive the OILILY merchandise in your store, find the missing color stories within the season. Our seasons usually contains a couple of color narratives that run through each and every subgroup. Pairing up matching colors and grouping them together allows you to create a little peace and quiet.
Separate Kids from Women’s Bags
Our kid’s and women’s bags are best presented separately. They are very different and each speaks to its own customer. Pairing them together on the same shelf creates confusion. It might be better to place the kids bags with other children lines that you offer and keep the OILILY women’s bags together in the same area.
Change it up!
Especially in small spaces, you don’t want to put too much product on display. We have found that it is best to have just one sample on display and keep the rest in the back. Make sure the sample you have on display is fully stuffed and supported by a bag standard, the zippers are all fully closed and the shoulder strap is tucked away.
You might even consider changing it up if your order is large and diverse. Put a couple of items on display the first couple of weeks, rotate the product and put a second bunch of product on display after that. Your returning customer will be surprised by all of your brand new merchandise!
What about Travel?
Our Travel collection includes some bulky styles, especially our full size suitcases. They can be quite a presence in your store. You want your OILILY bags to stand out but we don’t want to scare the customer away. If you only have limited space available, it might be better to select a couple of items from your stock to peek interest. Make sure you have each colorway in sight. Once you have the customer’s interest, you can show them the rest. Maybe they would like that bag, but in a different color. Why not offer them a Toiletry Bag to go inside their brand new OILILY suitcase? If you cannot put everything on display, you have to be more creative and hands-on in your selling. Guide your customer through the collection and tell them what you have to offer.
We have included more merchandising and selling tips in our New Customer Leaflet. Be sure to check those out as well.
This article was written by Oilily for the OneCoast Blog.
The story and photos below are from one of my accounts, Barn White in McAllen, Texas.
Leslie, the store owner, has invested in Oilily because of one bag that she purchased with the bright colored daisies on it.
She has a personal attachment to the brand and the bags. Leslie purchased her first Oilily bag 10 years ago while traveling throughout Europe. The quality of her Oilily bag has not only lasted, it has was held a special place in her heart as one of her favorite accessory pieces.
As we all know, we make impressions on people we meet everyday. Who would have ever of thought, that one bag, 10 years later, would lead to a store owner picking up the very line? This has meant so much to her and having it become apart of her business’s success make it all worth it today.
Leslie’s story is just one of many businesses that carry Oilily.
Correct product placement and merchandising is key when selling a fashion line. It is important to merchandise Oilily with the design statement of your store and embrace the uniqueness of the collections. A large bag displayed with wallets and umbrella will create a unique display. Let this statement move into another colorway and include another collection. For example, two different colorways from Botanical Garden collection will tie nicely with the Dotty collection. Since there is a large bag and wallet with matching umbrella, finish it off with a small shoulder bag to create that fashion minded customers look. Complete the look! These all look great together and you have just merchandised a beautiful suggestive selling display.
Make sure to highlight your best sellers! Put them front and center. I get stopped when I am wearing my Tropical Peony bag. What works here, in Texas, might be different than something that works in Florida! Stay on top of trends and see what your customers walk in wearing!
I love this line because it brings unique quality to their line. From the zippers, lining, to finding logo, the brand thrives and sets standards. Oilily embraces fashion in many ways. Customers who have purchased a piece while traveling abroad become emotional while sharing their story.
My favorite product throughout the line is the Office Collections. It matters not which pattern or color is your favorite, create a statement in your store with several different colorways.
This line will truly be a hit for every fashion minded business woman out in world today!
Check out our Oilily Pinterest boards for more display tips and ideas!
When was the last time you were able to interview a head designer? We couldn’t think of anything either. We were super excited when Oilily’s own, Leontine Hagoort, Head Designer, gave us an inside peek at what to expect for Summer 2015!
From Leontine Hagoort:
Each collection tells its own unique story. The brand values and the strong heritage of the Oilily brand always determine the setting, but the events change per season. Print and color are two of the main pillars on which we built the narrative.
The prints will always be recognizable Oilily, but the challenge lies in creating prints and combinations that excite time and time again, while remaining faithful to the Oilily look and feel.
The Botantical Garden print, for example, has a very obvious Oilily identity. It is bright and playful, but with a definite nod to the era of Art Deco. A series of bags in which we combine the old with the new.
Shop floor appeal is vita. take for example the Dotty collection: a compact group of silhouettes that perfectly complements the Botanical Garden collection in color and shape. The solid faux leather styles bring an element of peace to your Oilily presentation.
The Tropical Peony group introduces the second story of the season: one that is a little more graphic and based on a deeper and richer colors, such as gold and navy blue. As spring transitions into summer, so do our bags.
Kids bags are obviously an undeniable element of every Oilily collection. This season, we have two amazing kids groups, both with signature Oilily “shaped” styles: two birds and two crocodiles. These items are full of tactile elements and are just as much a toy as they are a bag.
An Oilily accessory is bold, colorful and functional. I take extra care in making sure that every interior is just as gorgeous as the exterior.
Furthermore, my team of designers and I have a keen eye for the smallest detail.
I want to take this opportunity to reach out to the entire Oilily family and wish you all the success for the summer season.
Leontine Hagoort is a remarkable Dutch designer. Her first collection was presented in Paris in 2004. Her bags and accessories are exclusive little works of art, made with craftmanship and a great eye for detail. Each bag is designed to add some spark to your everyday life.
Information about the author found here.