The Story Behind That’s All

ta3The beginning….in Karen’s own words:

We started writing these cards when I had to stay with my sister in the hospital to help with her ovarian cancer. She was very sick and uncomfortable. I would sleep on the couch in her room every night because our family wanted her to know that we would never allow her to go through this alone. Over the months we would take turns and this was my time.

We were in the hospital a couple of times for 5 -10 days, so we became close with the nursing staff. Late at night the nurses would line up outside our hospital room and I would tell them their fortunes from a card and book set I found at the mall. My sister would lie in her bed shaking her head that she could not believe what I was doing and smile.

I couldn’t control which cards the nurses would choose nor could I manipulate their corresponding fortunes in the book. I would read these awful things that would happen to them and then look at my sister with a look of horror. She would then turn the fortune around and put a positive spin on it. I would smile, inside feeling incredibly grateful for her tact, turn to the nurse, and say, “That’s all”. Then they would laugh. Sometimes, I’d be reading fortunes at the nurse’s station until 5:00 am.

My sista2ter and I started using “That’s all” after everything we said. “You have cancer”. “That’s all”. For some reason, under the stress of her situation we found this to be really funny. An odd thing to laugh about, but funny.

And that’s when it happened. In the cancer wing, in a room right above the nursery, on the maternity floor below, “That’s All” greeting cards were born.

“There are times in life when you need to spin tall tales with fancy language and fluffy phrases.” says Karen. “This collection is not for those times. That’s All is about cutting to the chase and finding humor in our everyday lives.” That’s why a portion of all our proceeds from the That’s All collection go to the fight against ovarian cancer. “We promise to never stop our fight against cancer, and we also promise to never beat around the bush.

With the partnership of Santa Barbara Design Studio, That’s All has expanded beyond greeting cards. Today, the witty, humorous sayings of That’s All can be found on ceramic mugs, magnets, wall signs and much more.

About Karen:

Karen Rosenzweig, founder of That’s All Greetings, has brought her sharp wit and humor to a collection of gifts sure to make you laugh… and possibly even cry! With the promise to never stop the fight against cancer (with a portion of all proceeds donated to the fight against ovarian cancer, in loving memory of her sister), Karen’s mission is to “Tell it like it is” and she does!

Small Things Make A Big Difference

mp1Mud Pie executives presented a check to March of Dimes today for $100,000. A significant amount, especially since it was generated in ten cent increments. Mud Pie announced a signature partnership last year to help raise funds for March of Dimes imbornto® campaign through the sale of Mud Pie baby socks. Through this alliance, Mud Pie contributed a dime for each pair of baby socks sold, with a guaranteed minimum of $100,000.


The partnership has been so well received by retailers that, beginning this April, Mud Pie will launch a new campaign for 2014 –Happy and Healthy, from Head to Toe — adding soft headbands to the program and increasing the minimum donation to $112,500 for socks and soft headbands sold from April 1 through December 31, 2014.

Amp2ccording to Marcia Miller, CEO of Mud Pie, the program is a perfect fit for the gift manufacturer who is known for their signature infant apparel and accessories. “March of Dimes is the nation’s leading non-profit organization devoted to maternal and infant health,” said Miller, “a cause that resonates with our retail partners and our customers. And, they provide services and support in nearly every community.”

Mud Pie associates have also rallied around the program by walking together in the Atlanta March for Babies and donating 100% of the proceeds from their annual charity warehouse sale to March of Dimes.

About the March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or Find us on Facebook and follow us onTwitter.

About Mud Pie

Mud Pie is an award-winning manufacturer of innovatively designed and affordably priced gifts for the home and hostess, for babies and toddlers, seasonal and holiday gifts and an expanded collection of fashion and fashion accessories. Many of Mud Pie’s unique items are packaged ready-to-give and are available in over 16,000 specialty retailers and department stores around the world or direct to consumers at

Mud Pie delivers the right gifts, at the right time, at the right price. Mud Pie …because every day is a gift.