This article is re-posted on the OneCoast Blog with permissions from the author(s).
How’s your In-store Events and Promotions Calendar looking these days? You do have one, don’t you? You need to run one MAJOR and two to three MINOR in-store events and/or promotions each and every month of the year.
A well done in-store event does more than just sell product, it attracts customers because there’s something different and unique and fun going on at your store. Events generate so much more than short term excitement, they create a lasting impression, and – this is important – an emotional connection with customers. This connection alone gives customers a reason to return. Short on ideas? Here are 25 events from creative retailers you can use in your own store: