Spread Positivity this Holiday Season | Proven Holiday Merchandising Tips

Be extra profitable and spread positivity this holiday season with a few of our proven holiday merchandising tips!

“ELEVATE” THE SHOPPER EXPERIENCE

Eye level is buy level, with products at eye level selling, on average 35% more than their counterparts on lower shelves. Votivo Holiday is sure to be one of your most profitable sellers this season, so make sure you elevate the shopper’s experience for this top-tiered collection.

GIVE BACK TO YOUR CUSTOMERS

Giving Tuesday is a great opportunity to garner good will and additional sales. Host a social media giveaway to promote gifts that give back, like Bridgewater Candles, or give your customers a gift with their purchase on Giving Tuesday to encourage them to come back to your store! Sachets and votives make perfect GWP options!

SANTA CLAUS IS COMIN’ TO TOWN…EARLY

Make sure you get festive as soon as the first leaf falls this season- as soon as November 1- because 49% of shoppers will have the majority of their holiday gift-purchasing completed by Thanksgiving Day. A great way to incorporate holiday items early in the season is with fragrance. Include a sachet in your direct mail to shoppers or feature holiday sachets throughout your store by tucking them in with seasonal displays!

KEEP THINGS FRESH

On average, visual merchandising displays should be changed every two weeks. This will keep the shop looking fresh when customers come back and provides you with an opportunity to showcase a variety of your products. Make sure you burn a variety of tester candles to introduce your shoppers to new scents they can gift this holiday season and display a range of gif bundles by pairing like items together- the new collection of petite candles from Greenleaf are perfect for mixing and matching all season long!

Content, including images, provided by Grace Brands