Let’s Get to Know Easy, Tiger, Floor 9 and J.C. and Rollie!

OneCoast is honored to now be representing J.C. and Rollie, Floor 9, and Easy, Tiger, three strong lifestyle brands that represent a comprehensive home decor and gift portfolio for the independent specialty market. Together, the brands bring artisan quality, premium materials, and hand-crafted products that will provide independent retailers one-of-a-kind pieces that can’t be found anywhere else. With key categories like home accessories, serving and entertaining, stationery, kitchen, holiday, pet and men’s, this family of brands is one stop shop for home and gift. Read on to learn more about these unique brands:

Q: Tell us a little about your company, how long in business, how you got started, etc.

A: We’re a family of brands, each with their own personality. Together, our branded collections encourage discovery by offering a great range of new-to-market products with unique finishes, forms — and an almost embarrassing attention to detail.

Of our three brands, Easy, Tiger started off about five years ago, selling fun, sarcastic greeting cards out of refurbished vintage vending machines. They have since expanded to offer a ton of fun gifts and home décor. Soon thereafter, our group of passionate designers and merchants dreamed up Floor 9, establishing an artisan brand for the specialty market. And finally, our newest addition is J.C. and Rollie, a heritage brand of quality décor and gift products for today’s lifestyle which is debuting in Atlanta.  We couldn’t be happier to have these three brands all coming together as we head into 2019.

Q: What are your product offerings?  What’s unique about your products vs. other manufacturers?

A: Our brands offer unique home décor and gift products ranging from home accessories, entertaining, and kitchen — to stationery, pet and men’s, However, each has a unique perspective that’s perfect for today’s market.

At Easy, Tiger, we take vintage design, add a modern twist, and shake with sarcasm. We firmly believe our homes, and the things we surround ourselves with, are expressions of who we are (witty, clever, and obviously not full of ourselves at all). We don’t take ourselves too seriously, but we’re passionate about vintage design, top-shelf materials, and expert craftsmanship. Like, to the point of being annoying.

For Floor 9 team, we believe life should be slightly eclectic, unexpected, and always well-made. We’re a brand built on artisan intuition, bringing worldly design and unique finishes to timeless, current forms. Every creation feels free-spirited and visionary because it comes from the mind of a maker.

Finally, J.C. and Rollie is inspired by a time when work was a craft and every detail was purposeful. We make products that are authentic, casual, and at the same time, beyond the ordinary. Our collection of home décor and gifts are heritage-inspired, but re-imagined for today’s lifestyle. We believe every home should feel uniquely gracious, always inviting, and confidently designed.

But most important is what these brands create together. Every product we make is individually designed and never off-the-shelf, with unique artwork, editorial, and on-market trend. And because we’re one big family, buyers can meet all their needs on a single order, with a selection of brands as unique as their customers.

Q: Where do you get your inspirations and trend direction from for new products?

A: For us, trend is an immersive experience.  We travel all over the world to identify emerging trends and find the most unique materials, finishes and forms. In addition, we are constantly watching and engaging in the world – monitoring market trends, studying social and economic behaviors and more.  However, the real magic comes when our team of skilled designers and merchants takes all of these trend touchpoints and interpret them to make brand-right, on-trend products right for our consumers.

As for inspiration? It’s all of the above… but happy hours don’t hurt either.

Q: What do you love most about attending the markets?  

A: Definitely the best part about attending the markets is interacting with customers and our sales partners. There’s no better way to take the pulse of the market than to talk with owners, vendors, and sales associates. We like to be on the front lines, to see how retailers and consumers interact with our brands, and how our products impact their businesses and their lives.

Q: Why do customers love your products?

A: Our products are unique, never off-the-shelf, and made for today’s market. We offer thoughtfully designed, trend-right product with high-quality materials and finishes – all at accessible price points. We strive to create tailor-made products to fit her life and offer solutions she just can’t find anywhere else.


Q: What does the future hold for J.C. and Rollie, Floor 9, and Easy, Tiger?  Maybe a small sneak peek into future product expansions, ideas, etc.

A:  As we look into the future, we couldn’t be more excited to be partnering with OneCoast to expand the overall reach of our brands.  They are the perfect fit for linking our brands with the right customers. As for future product expansions, we are excited to debut our expanded holiday lines in March of 2018, as well as our new Q3/Q4 product introductions for summer shows. Be sure to check us out!