Meet Our Newest Vendor, Grace Management Group
Meet our newest vendor, Grace Management Group, a family-owned and operated company that specializes in fragrance creation and application and develops products for four distinct brands: Votivo, Bridgewater, Greenleaf and The WillowBrook Company. Read on to learn more about this incredible company and what makes them a leader in the gift industry.
Q: Tell us a little about your company, how long in business, how you got started, etc.
A: Founded in 1975, Greenleaf got its start as a greenhouse, wholesaling plants throughout the southeastern US. In an effort to offset the seasonal nature of the spring bedding plant business, husband and wife team, Bob and Sylvia Caldwell, created their first fragrance product, the original scented envelope sachet. Fast forward several decades and Grace Management Group was formed by the Caldwell family. It since has grown into one of the largest home fragrance manufacturers in the US through brands that include Greenleaf, The WillowBrook Company, Bridgewater Candle Company, and Votivo. Staying true to its roots, Grace Management Group remains family-owned and operated in Spartanburg, South Carolina.
Q: What are your product offerings? What’s unique about your products vs. other fragrance companies?
A: The product lineup vastly ranges from scented candles, sachets, diffusers and home fragrance oils to room sprays, auto vents clips, hand creams and soaps. One differentiating aspect is that Grace Management Group is one of very few companies in the United States with its own in-house perfumery team. While many candle manufacturers opt to work with outside fragrance houses to develop new products, Grace prefers to garner fragrance expertise from within.
Having an in-house fragrance lab allows our brands to monitor the quality of fragrance oils going into the products and the fragrance load. Our in-house fragrance experts also specialize in fragrance application. Each product line and brand undergoes the process of functional fragrance development, a unique specific process by which each fragrance is formulated and then adjusted to function appropriately in various types of products
Q: Where do you get your inspirations and trend direction from for new products?
A: Again, we have an amazing in-house team of talented artists, creatives, forecasters, researchers and developers that monitor the landscape from various industries and compile their findings for strategic integration, growth and new launches.
Q: What do you love most about attending the markets?
A: At the end of the day, Grace still remains what it was at inception, a family-owned and operated company. That family-oriented spirit permeates our showroom from the warm hospitality and dancing to the sweet homemade chocolate chip cookies that we serve. We treat our customers as a part of that family, and market time is like a reunion to get everyone together. It’s our time to exchange information, learn from one another and continue to grow. It’s also a time of welcoming new members to the family through new account business.
Q: Why do customers love your products?
A: Our decades in business have proven our commitment to quality product and fragrance expertise. We have built a reputable reputation with our customers. They know our lines will set their stores up for success.
Q: What does the future holds for Votivo, Bridgewater, Greenleaf, and Willowbrook? Maybe a small sneak peek into future product expansions, ideas, etc.
A: Season after season, we continually strive to deliver the best fragrance experiences that stay authentic to each of our brands. We pride ourselves in continuing to research new technologies, improve fragrance application, and focus on product innovation. Stay tuned as we have some revolutionary fragrance application projects in the product pipeline on track to launch soon.
For more information and to receive exclusive updates, sign up today by clicking on the links below and filling out the short online form: