Read this NOW! Include Call to Actions in YOUR Marketing!

As an independent retailer, you wear a lot of hats.  It’s time to put on your “Marketing” hat and learn more about calls to action.  Including a call to action or CTA creates a stronger marketing campaign and can yield more bang for your buck by highlighting what it is you want your audience to do.  CTAs nudge your audience in an immediate, clear, and actionable direction towards engaging with your marketing efforts!

What is a call to action?

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”. – Wikipedia

Examples of calls to action

In this email example,
our CTA is “Shop our top
jewelry picks”, shown at the
top  and bottom of
the email.
Single CTA email example
You may want to have
more than one CTA.
This email shows three 
CTAs: “Shop the sale”,
“Shop now” and “Register now”.
Multiple CTA email example


A few things to keep in mind…

  • Keep your CTAs simple.  This isn’t rocket science.  Make it easy for your audience to interact with your marketing.
  • Keep your CTAs clear.  Heed your English teacher’s advice.  Use an active voice not a passive voice.  Use action verbs in your CTAs.
    • For example:
      • Shop now
      • Call for details
      • Learn more
      • Visit today
      • Sign up for a FREE gift
      • Tell us what you think
      • Share with friends
      • Start survey
  • Emphasize your CTAs in your marketing so they stand out.   Make it colorful! Bold it! Make it bigger!     Use a button
  • Test your CTAs with your audience.  What’s the right CTA for your audience?  How many CTAs should you include?  What should your CTA look like?   The only way to know what works for your audience is to test, test and test some more.  You’ll have better results and your customers will appreciate your efforts.  Think of your store’s marketing as a perpetual work in progress.  What works today may not work tomorrow; even our marketing team is constantly testing and tweaking our campaigns in order to put the most relevant and engaging content in front of our audience.

Have questions or comments about marketing calls to action?  Leave your comment below.  (See what I did there? 🙂 )