Show season is the busiest time of the year for our sales team. With all of the preparation work and excitement that builds up prior to the shows, the shows seem to fly by and end before we know it. With C.R. Gibson product being presented at various locations across the United States as well as Canada, our team is fortunate enough to interact with a variety of different retailers from various locations. We take advantage of the feedback they give us not only regarding our product, but the gift industry in general, from design trends to exciting new product and everything in between. So, while the chaos, glamour and excitement of show season can never truly be summed up on paper, we have done our best to provide key points we took away from the past few months of summer shows.
- Baby fever! The excitement generating around baby product we witnessed at the show is definitely worth noting. Baby & Kids gifts as a category is booming. Past studies suggest that while parents are choosing to have kids later, they have larger income to spend on them. Whatever the reason, people cannot seem to resist all the adorable products those have to offer. C.R. Gibson has specialized in baby product for over 144 years, and for the first time we have seen boy outsell girl in the baby gift arena. Not only are we noticing this trend, but this is being seen in larger key retailers as well as smaller retailers. With the launch of our brand new soft goods line, Baby Dumpling, we look forward to continue watching baby & gift trends and expanding our presence in this market.
- Go for the Gold. Metallic and gold accents continue to shine (literally) throughout design trends. Whether it be minimal pops of gold seen on various paper products or gold pieces in home décor, this look is still going strong.
- Glass half full. Retailers remain optimistic about the 4th With the holiday season coming up, there was definitely an excitement and buzz throughout the show for retailers to see what product they could add to their store collection that would stand out among existing product.
- Keep it natural. Natural color schemes with red and metallic accents dominated the holiday product scene.
- Creating Connections. Retailers are still seeking that pick me up gift right around the $10-$20 price point. Gifts with sentiment remain popular due to their creativity and ability to create connections.
With summer show season wrapping up, January shows will be here before we know it and once again we will be excited to see what is evolving in the gift industry. While trends seem to constantly be changing, one thing always remains the same every show season, bring comfortable shoes!
This article was written by C.R. Gibson for the OneCoast Blog.