Father Knows Best | Top Tips for Father’s Day

Father's DayFather’s Day is quickly approaching…June 21st. Are you ready? Even though you may not be a store that completely targets men, you can still capture some incremental Father’s Day sales by simply making it a focus for the next few weeks. Now let’s not beat around the bush! You’re busy so we want to highlight the TOP 5 FATHER’S DAY IDEAS to help you drive business. So let’s get started!

Tip#1 – Get Dad’s Gifts Out Front and Center

Set up a display table up front near your main entrance that features great gifts for Dad. Check daily to ensure your products are displayed nicely and restock when needed. And be sure to add some eye-catching signage to make it easy for your customers.

Tip #2 – Host a Special Event for Kids

Invite your customers to your store for one special day and encourage them to bring in their kids. Provide kid-friendly beverages and light snacks along with fun games. And think about setting up a table where the kids can make Father’s Day cards. This will allow some time for Mom to shop while the kids stay busy. Lastly, bring in additional staff on hand to assist customers and extra hands to help with the kids table.

Tip#3 – Run a Father’s Day Contest

Ask your customers to share why their dad (or their husband) is the best or have them describe what is the “most manly thing they ever did.” Give away great prizes that could include some cross-promoting with other area retailers such as a brewery or liquor store and local restaurant.

Tip #4 – Send an E-blast highlights Top Father’s Day Gift

Share ideas with your customers on how they can celebrate Father’s Day. Consider sharing party ideas and tips with your customers that will help them get ready for the big day. Think about cross-promoting with local restaurants and provide great dining options too.

Tip #5 – Daily Posts on Facebook

Last idea is to schedule daily posts leading up to Father’s Day with great gift ideas. This is a great opportunity to provide gift ideas with your customers. And don’t forget to post all the details including prices and pictures.