When was the last time you were able to interview a head designer? We couldn’t think of anything either. We were super excited when Oilily’s own, Leontine Hagoort, Head Designer, gave us an inside peek at what to expect for Summer 2015!
From Leontine Hagoort:
Each collection tells its own unique story. The brand values and the strong heritage of the Oilily brand always determine the setting, but the events change per season. Print and color are two of the main pillars on which we built the narrative.
The prints will always be recognizable Oilily, but the challenge lies in creating prints and combinations that excite time and time again, while remaining faithful to the Oilily look and feel.
The Botantical Garden print, for example, has a very obvious Oilily identity. It is bright and playful, but with a definite nod to the era of Art Deco. A series of bags in which we combine the old with the new.
Shop floor appeal is vita. take for example the Dotty collection: a compact group of silhouettes that perfectly complements the Botanical Garden collection in color and shape. The solid faux leather styles bring an element of peace to your Oilily presentation.
The Tropical Peony group introduces the second story of the season: one that is a little more graphic and based on a deeper and richer colors, such as gold and navy blue. As spring transitions into summer, so do our bags.
Kids bags are obviously an undeniable element of every Oilily collection. This season, we have two amazing kids groups, both with signature Oilily “shaped” styles: two birds and two crocodiles. These items are full of tactile elements and are just as much a toy as they are a bag.
An Oilily accessory is bold, colorful and functional. I take extra care in making sure that every interior is just as gorgeous as the exterior.
Furthermore, my team of designers and I have a keen eye for the smallest detail.
I want to take this opportunity to reach out to the entire Oilily family and wish you all the success for the summer season.
Leontine Hagoort is a remarkable Dutch designer. Her first collection was presented in Paris in 2004. Her bags and accessories are exclusive little works of art, made with craftmanship and a great eye for detail. Each bag is designed to add some spark to your everyday life.
Information about the author found here.