Mud Pie executives presented a check to March of Dimes today for $100,000. A significant amount, especially since it was generated in ten cent increments. Mud Pie announced a signature partnership last year to help raise funds for March of Dimes imbornto® campaign through the sale of Mud Pie baby socks. Through this alliance, Mud Pie contributed a dime for each pair of baby socks sold, with a guaranteed minimum of $100,000.
The partnership has been so well received by retailers that, beginning this April, Mud Pie will launch a new campaign for 2014 –Happy and Healthy, from Head to Toe — adding soft headbands to the program and increasing the minimum donation to $112,500 for socks and soft headbands sold from April 1 through December 31, 2014.
According to Marcia Miller, CEO of Mud Pie, the program is a perfect fit for the gift manufacturer who is known for their signature infant apparel and accessories. “March of Dimes is the nation’s leading non-profit organization devoted to maternal and infant health,” said Miller, “a cause that resonates with our retail partners and our customers. And, they provide services and support in nearly every community.”
Mud Pie associates have also rallied around the program by walking together in the Atlanta March for Babies and donating 100% of the proceeds from their annual charity warehouse sale to March of Dimes.
About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com or www.nacersano.org. Find us on Facebook and follow us onTwitter.
About Mud Pie
Mud Pie is an award-winning manufacturer of innovatively designed and affordably priced gifts for the home and hostess, for babies and toddlers, seasonal and holiday gifts and an expanded collection of fashion and fashion accessories. Many of Mud Pie’s unique items are packaged ready-to-give and are available in over 16,000 specialty retailers and department stores around the world or direct to consumers at www.mud-pie.com.
Mud Pie delivers the right gifts, at the right time, at the right price. Mud Pie …because every day is a gift.