Written by: Ashley Thompson, OneCoast Visual Merchandising Liaison for Jane Marie Atlanta
Staying true to your identity isn’t always easy in the fashion industry, but Jane Marie owners Janie and Jeff have found a way to stay true to their roots while offering trendy and affordable clothing and jewelry for children and adults. Self-described as “rustic, shabby, chic,” what started as a charm company in 2014 based in Northern Louisiana has grown into a booming business over the past four years. Since its launch, the brand has expanded into tees and tanks for moms, dads and their mini me’s. This year, for the first time ever, they will also offer sweatshirts and pajamas for the whole family. With classic southern slogans like “Lord Willin’ and the Creek Don’t Rise” and “Y’all Ain’t Right” proudly printed on their apparel. It’s no wonder why Jane Marie has charmed their way (no pun intended) from the showroom right onto buyer’s shelves. OneCoast is home to Jane Marie’s showroom and had the opportunity to see the magic behind the scenes. Here is a sneak peek of their fall/winter 2018 show setup and what the OneCoast visual team has had the pleasure of creating over the past few months.