Get Crafty with P. Graham Dunn

Written by P. Graham Dunn

Crafting Party

A How-To Guide for Your Store 

Do you love driving additional traffic to your store? We thought you might, so we’ve created a guideline for hosting your very own crafting party at your store!

Step 1 – Purchase Supplies

Newly available from P. Graham Dunn—an assortment of blank wood pallets that are perfect canvases on which your customers can create their own unique designs. Choose from 12 different varieties here.

Step 2 – Invite Your Customers

Spread the word and create buzz about your event! Several different ways to promote your event include:

  • Social Media
    • Create a Facebook event and post it to your page
    • Use the Facebook post we’ve created here.
    • Create additional buzz by sharing photos from the crafting party
    • Create a unique hashtag for the event to collect photos from customers (ex: #PalletParty #CraftParty)
  • E-Blasts
    • Have a customer contact list? Send them a quick heads-up about your event!
  • In-Store Posters and Flyers
    • Spread the word in your store with in-store posters
    • Drop a flyer in each customer’s shopping bag
  • Sign-Up Forms
    • Keep sign-up forms for your event by cash registers and train your staff to share info about it during checkout
  • Eventbrite
    • To make sign-ups seamless and easy to manage, consider using an event platform such as Eventbrite (eventbrite.com)

Step 3 – Paint, Craft, & Have Fun!

Our favorite step! Have fun with your event and don’t be afraid to get creative!

 

Additional Tips & Tricks:

  1. Limit attendees to keep the group manageable, plus create exclusivity.
  2. Leading a class may be overwhelming for many, so reach out to local artists to lead the class for you. This may also be a great opportunity for local artists to get their name out to the community.
  3. Consider offering light refreshments during your event.
  4. Looking for a design that others can replicate on their own pallet? Check out Pinterest, Google, and Instagram for inspiration!

 

 

 

 

Adventures in Miniature Gardening Classes

mini garden 1Brown Dog Gardens is a unique, beautiful, and rustic gardening center located in Alpine, Texas. Last summer, they hosted two Fairy Garden classes. For families and young customers, Brown Dog Gardens offered one morning class just for this particular group. A second class was offered in the afternoon to adults only where they offered yummy Sangrias. From the photos below, you can see that Brown Dog Gardens set up long tables for customers to work from. This allowed for customer interaction between each other and their staff.

group 1

Here are some additional tips on hosting your own Fairy Garden Event:

  • Make sure your inventory is well-stocked and ready for sales with all the planters, accessories, soil, pebbles, and tools.
  • Invite local artists to be a part of your event and have them on hand to help your customers with creative ideas and direction.
  • Consider charging one fee that would include one planter, soil, and pebbles. Then sell the Studio M Fairy Garden accessories separately.
  • Request your customers to register for the class so that you can plan for space and seating accordingly.
  • Serve up small appetizers and beverages to your customers such as fresh fruit and vegetables, lemonade, and iced tea.
  • Take plenty of pictures and post them on your Facebook page.
  • Lastly, set up a “clean-up” station for your customers.