Get Crafty with P. Graham Dunn

Written by P. Graham Dunn

Crafting Party

A How-To Guide for Your Store 

Do you love driving additional traffic to your store? We thought you might, so we’ve created a guideline for hosting your very own crafting party at your store!

Step 1 – Purchase Supplies

Newly available from P. Graham Dunn—an assortment of blank wood pallets that are perfect canvases on which your customers can create their own unique designs. Choose from 12 different varieties here.

Step 2 – Invite Your Customers

Spread the word and create buzz about your event! Several different ways to promote your event include:

  • Social Media
    • Create a Facebook event and post it to your page
    • Use the Facebook post we’ve created here.
    • Create additional buzz by sharing photos from the crafting party
    • Create a unique hashtag for the event to collect photos from customers (ex: #PalletParty #CraftParty)
  • E-Blasts
    • Have a customer contact list? Send them a quick heads-up about your event!
  • In-Store Posters and Flyers
    • Spread the word in your store with in-store posters
    • Drop a flyer in each customer’s shopping bag
  • Sign-Up Forms
    • Keep sign-up forms for your event by cash registers and train your staff to share info about it during checkout
  • Eventbrite
    • To make sign-ups seamless and easy to manage, consider using an event platform such as Eventbrite (eventbrite.com)

Step 3 – Paint, Craft, & Have Fun!

Our favorite step! Have fun with your event and don’t be afraid to get creative!

 

Additional Tips & Tricks:

  1. Limit attendees to keep the group manageable, plus create exclusivity.
  2. Leading a class may be overwhelming for many, so reach out to local artists to lead the class for you. This may also be a great opportunity for local artists to get their name out to the community.
  3. Consider offering light refreshments during your event.
  4. Looking for a design that others can replicate on their own pallet? Check out Pinterest, Google, and Instagram for inspiration!

 

 

 

 

Jane Marie | Keeping It Rural

Written by: Ashley Thompson, OneCoast Visual Merchandising Liaison for Jane Marie Atlanta

Staying true to your identity isn’t always easy in the fashion industry, but Jane Marie owners Janie and Jeff have found a way to stay true to their roots while offering trendy and affordable clothing and jewelry for children and adults. Self-described as “rustic, shabby, chic,” what started as a charm company in 2014 based in Northern Louisiana has grown into a booming business over the past four years. Since its launch, the brand has expanded into tees and tanks for moms, dads and their mini me’s. This year, for the first time ever, they will also offer sweatshirts and pajamas for the whole family. With classic southern slogans like “Lord Willin’ and the Creek Don’t Rise” and “Y’all Ain’t Right” proudly printed on their apparel. It’s no wonder why Jane Marie has charmed their way (no pun intended) from the showroom right onto buyer’s shelves. OneCoast is home to Jane Marie’s showroom and had the opportunity to see the magic behind the scenes. Here is a sneak peek of their fall/winter 2018 show setup and what the OneCoast visual team has had the pleasure of creating over the past few months.

 

 

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A Holiday Open House with Style!

Written by Mud Pie Territory Manager, Tracy Alvord

It is never too early to get a jump on the holidays! You want to get out ahead of the competition and start spreading good will and good cheer! So, put on your Santa’s helper hat and let’s get started!

Start early – the first open house of the year always has the potential to get the average buyer thinking ahead and making their holiday shopping list! A GREAT impression at your event can bring the gift shopper back a few times between now and December 25th.

Here are a few best practices from the experts like offering a special promotion, festive ideas and tips to market your event!

Most of all, have fun and enjoy the party!

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Mud Pie Celebrates Apparel-Only Showroom at Atlanta Apparel Mart

Mud Pie, a market leader in home, kids , fashion gifts and apparel, officially  opened a new apparel-only showroom at the Atlanta Apparel Mart this week.  The 600 sq. ft. space in Building 3 is open during Atlanta apparel shows, gift shows and year-round by appointment.  The showroom will feature upcoming line introductions as well as in stock and ready to ship offerings for dresses, separates, outerwear, jewelry, handbags and accessories.

The move marks Mud Pie’s continued expansion into women’s apparel.  Fashion has been the fastest growing category for Mud Pie since launching in 2010.   Mud Pie and OneCoast also recently announced the launch of a new OneCoast Mud Pie Fashion Division, a specialized team of experts that serve as stylists and consultants to help retailers build the right assortment for their stores.  According to Fred Pannek, President of Mud Pie, “The new showroom puts Mud Pie where fashion retailers buy, when they buy.  With this new showroom and our dedicated sales force, we will be able to serve apparel buyers with the right product at the right time.”

And Maria Pozza, Mud Pie Sales Division Regional Sales Manager for the Fashion Division adds “The Mud Pie Apparel Showroom not only showcases what’s now for our customers, but what’s next. The experience is unparalleled; the showroom is aesthetically superb with classic Mud Pie touches while creating an elevated shopping experience for our customers.  The Fashion Team could not ask for a more incredible showroom that allows them to connect with the Apparel buyers on a personal level with a clear, defined vision of what’s to come.”

Mud Pie Atlanta Apparel Showroom – Building 3, #8-E111A.  For information or to book an appointment contact 1-800-998-1633 or visit https://wholesale.mudpie.com

 

 

About Mud Pie

Mud Pie is a leading gift company, founded by current CEO, Marcia Miller in 1988. The company began with 10 living items, and has since grown into an award-winning manufacturer of baby & kids apparel, fashion & accessories, and home pieces all designed to celebrate life’s special moments.  Mud Pie is based in Atlanta, GA and is available in over 16,000 specialty retailers and department stores worldwide.

Spring-Summer 2018 Color Trends

By Madeline Merryman, Division Sales Manager of C.R. Gibson

As Spring/Summer 2018 is quickly approaching, a new wave of color and design trends are expected to hit the market. According to industry reports and CR Gibson’s findings, you are likely to see a range of designs including animals, florals, natural elements, modern lines, intricate patterns, and textile pieces trending this summer. Aviary Garden, Earth Tones, and Tropical are three of the many color & design trends popping up in the 2018 market, and you will be sure to catch these designs and patterns in the retail industry for Spring/Summer 2018.

Aviary Garden: A bit unconventional and a tad old-fashioned. Painterly feminine florals and watercolor backgrounds are the focus, while birds nesting in the branches, ornate butterflies, and beautiful insects play a supporting role. Delicate shades of pink and peach combine with some of the most vivid hues to create this romantic look. The Aviary Garden color trend includes soft toned pinks and corals with bolder accents of pinks, turquoise, and greens. Finishes include a mixture of shiny, matte, and aged golds. Embellishments include glitter, foil, transparent/semitransparent materials, and soft feminine fabrics and touches.

 

Earth Tones: A salute to the ultimate inspiration, this look draws on the majesty of mountains, earth forms, trees, woodland characters, feathers, and leaves to inspire its design. Wood and bark in all their forms are present, as well as a host of natural fibers like canvas, jute, and natural yarns. Discover nature’s palette in the warmest browns, earthy greens, and dashes of cinnamon and lusty ochre. The Earth Tones color trend includes earthy greens, tans, and rock tones with uncoated, textured, rich, and industrial finishes. Embellishments include canvas, cording, jute, and vines.

 

Tropical: A vibrant rhythm of calypso colors tango with tropical patterns in a dance as steamy as the rainforest itself. With a nod to the pulse of the jungle, sultry splashes of neon characterize visuals of lush foliage, while vivid birds, festive fruit, and flashy florals swing and sway to a tropical beat. Tropical colors include bold prints paired with solids or tonal prints, neon bright set against black backgrounds, and metal accents. Finishes include matte/gloss combinations and texture mixing, while embellishments include glitter, sequins, foil, pom-poms, and tassels.