Let the summer weather and holidays be a reason to celebrate! Host in-store events, giveaways and maybe even a little party to get the season going.
Not sure where to start? No problem!
This blog post is repurposed from this Resource article.
Blog post written by DEMDACO.
Walk through your local crafts store aisles or flip through your social media feed and there’s a trend in home décor and gifting right now that’s hard not to miss—Personalization.
What began as a novelty in home DIY projects with the introduction of chalkboard paint is now a full-scale home décor accessory and party theme component. Chalkboard easels, big and small, are popular for labeling the buffet table or making a Welcome sign at the party entrance. And mini chalkboard signs on a stick are being tucked into everything from gift bags to flower bouquets to add a personal message. Chalkboard products are versatile and reusable, and certainly appeal to our sense of whimsy and nostalgia.
A new Art Hearts gift sculpture from DEMDACO comes with chalk to write and draw a custom message on its chalkboard surface. Using the key feature as an easel stand for the heart, it becomes the perfect place card for entertaining.
Even the adult coloring craze has influenced the personalization trend. If it’s okay for adults to break out the crayons once and awhile, think of how we can use that artistic license to personalize the decorative items around us.
The Color Me Art Hearts gift sculpture from DEMDACO is like a three-dimensional coloring book, complete with colored markers so the recipient can truly make it their own.
Personalized gift giving is extremely important to consumers today, as well. As gift givers, we want our recipient to know we put special thought into the gift we selected. Products in the marketplace are catering to this philosophy with designs and packaging that tell a story or share a message. Fashion jewelry embossed with inspiring messages is a popular example, as well as artistic pieces of home décor that express emotions and portray relationships.
DEMDACO’s Giving Shawl, described as a giftable hug, and Giving Pins, designed as gifts of encouragement, are personal apparel accessories to give someone in times of comfort and need.
Monograms come in all shapes and sizes. There’s painted wood monograms in script fonts to decorate front doors. Galvanized metal letters—with or without lights—are popular to hang on the wall or embellish a bookshelf.
Unfinished alphabet letters pepper the crafts store shelves, begging for your creativity. And many decorative products come with monograms to add that personal touch.
Tra La La™ Decorative Door Banners from DEMDACO can be accessorized with a monogram for personalization. The Pin*It Monogram Pins from DEMDACO add a custom touch to the City Wrap and other fashion scarves and wraps.
Content provided by Mud Pie and Mud Pie Territory Managers, Leslie Dickinson/Christi Aldridge
Known for always being on trend, Mud Pie truly offers brilliant design, high style and amazingly affordable gifts.
For the savvy retailer our varied collections for Home Living, Fashion and Kids naturally lend themselves to unlimited possibilities for cross merchandising within the line to create compelling and imaginative color coordinated and occasion themed displays.
Want a sneak peek at their Fall Fashion line? Take a minute to watch this video!
Did you know that the #1 way that Americans donate to causes is by purchasing products that support charities? Mud Pie retailers can join us in the fight against premature birth, by selling Mud Pie baby socks and soft headbands. Mud Pie donates a dime for every sock and soft headband sold to the March of Dimes. Since 2013, Mud Pie has donated over $360,000 to the March of Dimes!
Check out the other ways Mud Pie retailers can participate, below.
Host an event.
Here is how it works:
Event ideas include:
As a retailer, you may wish to make a monetary donation to show their support. All checks should be directed to be sent to the National Office with a letter sharing that it is in support of Mud Pie’s participation in imbornto.
March of Dimes National Office
Attention: Zoe Henriquez
1275 Mamaroneck Avenue
White Plains, NY 10605
Have questions on Mud Pie, March of Dimes or anything else? Contact your Mud Pie Territory Manager today!
*Once your holiday products arrive in store, create vignettes based on trends.
*To generate impulse and incremental sales, cross merchandise a variety of products based on colors patterns, and motifs.
*Train your staff to speak to the trends that you have brought into your store. Today’s customers want to be relevant, so sharing trends will make them feel more confident about their purchases.
*To create even stronger trend presentations, pre-warp key buys in coordinating wrap. Pre-wraps will also drive increased sales.