Preparing for the 2015 Holiday Shopper

As you know very well, it is never too early to start preparing for the holiday season. And to help you get a jump start, we want to share some great articles and an insightful infographic from Signal.co and National Retail Federation that focuses on consumer holiday shopping trends for 2015. Here are two big trends: In-store shopping is still huge and shoppers are buying holiday gifts early, even starting in October! So how ready are you?

holiday-2015-survey_5

 

*infographic obtained here via Signal

Marketing Tip: Free & Festive Font Pairings For Your Holiday Marketing

‘Tis the season to start thinking about your holiday marketing! Whether it be email, social media graphics or printed store signage, it is important that the type captures your customer’s attention and gets them in the holiday spirit.
Finding a great font is the easy part, but pairing them can be a little tricky.

Here’s some quick tips on what to look for when you’re pairing fonts.

Pairing by Contrast

  • Style – An easy way to achieve contrast is mixing fonts of different styles. Slab Serif, Script. Serif, San Serif, Monospaced…the list goes on!
  • Size – We’ll keep this short and sweet! Pair up larger sized fonts with smaller sized fonts.
  • Weight – Bold fonts with light fonts…no problem!

Pairing by Concord

  • Same Style – For example…keep your serifs with your serifs! Choose two fonts in the same style, but with subtle difference.
  • Same Font Family – Too much of a good font? No way! Utilize the same font in different weights for subtle contrast.

We’ve created 5 free* font pairings to help take your marketing from bah humbug to a joy to the world!

HolidayFonts_1

Euphoria Script + Josefin Sans Regular

HolidayFonts_2

Bebas Neue Bold + Georgia Italic

HolidayFonts_3

Open Sans Light + Elsie Black

HolidayFonts_4

Aleo Light + Allura

HolidayFonts_5

Intro Rust Script + Mathlete Bulky

*These fonts are free of cost and free to use commercially.


kimmmm

 

Kim Smith is a color lover, font junkie and Creative Account Manager for OneCoast, with over seven years’ experience in marketing-focused graphic and web design.