The holiday buying season is right around the corner. We’ve come up with a few ways to get your customers excited to come in and shop!
Written by Mud Pie Territory Manager, Tracy Alvord
It is never too early to get a jump on the holidays! You want to get out ahead of the competition and start spreading good will and good cheer! So, put on your Santa’s helper hat and let’s get started!
Start early – the first open house of the year always has the potential to get the average buyer thinking ahead and making their holiday shopping list! A GREAT impression at your event can bring the gift shopper back a few times between now and December 25th.
Here are a few best practices from the experts like offering a special promotion, festive ideas and tips to market your event!
Most of all, have fun and enjoy the party!
By Madeline Merryman, Division Sales Manager of C.R. Gibson
As Spring/Summer 2018 is quickly approaching, a new wave of color and design trends are expected to hit the market. According to industry reports and CR Gibson’s findings, you are likely to see a range of designs including animals, florals, natural elements, modern lines, intricate patterns, and textile pieces trending this summer. Aviary Garden, Earth Tones, and Tropical are three of the many color & design trends popping up in the 2018 market, and you will be sure to catch these designs and patterns in the retail industry for Spring/Summer 2018.
Aviary Garden: A bit unconventional and a tad old-fashioned. Painterly feminine florals and watercolor backgrounds are the focus, while birds nesting in the branches, ornate butterflies, and beautiful insects play a supporting role. Delicate shades of pink and peach combine with some of the most vivid hues to create this romantic look. The Aviary Garden color trend includes soft toned pinks and corals with bolder accents of pinks, turquoise, and greens. Finishes include a mixture of shiny, matte, and aged golds. Embellishments include glitter, foil, transparent/semitransparent materials, and soft feminine fabrics and touches.
Earth Tones: A salute to the ultimate inspiration, this look draws on the majesty of mountains, earth forms, trees, woodland characters, feathers, and leaves to inspire its design. Wood and bark in all their forms are present, as well as a host of natural fibers like canvas, jute, and natural yarns. Discover nature’s palette in the warmest browns, earthy greens, and dashes of cinnamon and lusty ochre. The Earth Tones color trend includes earthy greens, tans, and rock tones with uncoated, textured, rich, and industrial finishes. Embellishments include canvas, cording, jute, and vines.
Tropical: A vibrant rhythm of calypso colors tango with tropical patterns in a dance as steamy as the rainforest itself. With a nod to the pulse of the jungle, sultry splashes of neon characterize visuals of lush foliage, while vivid birds, festive fruit, and flashy florals swing and sway to a tropical beat. Tropical colors include bold prints paired with solids or tonal prints, neon bright set against black backgrounds, and metal accents. Finishes include matte/gloss combinations and texture mixing, while embellishments include glitter, sequins, foil, pom-poms, and tassels.
Hosting in-store events are important for independent retailers. They take planning, dedication, and hard work, but are all worth it in the end. Here is a collection of some of our favorite events that we would like to share with you. Keep this list handy and refer back to it from time-to-time. Whether you opened your doors days ago or have been in business for quite some time, these ideas will help to provide direction for your next event that will undoubtedly drive traffic and sales.
Great non-seasonal Event Ideas
Other Helpful Tips to Drive Traffic
Quick Checklist for Hosting an Event
Using visual merchandising to draw people into the store gives retailers a way to build brand recognition and increase sales. In-store displays can be used to guide customers intentionally throughout the store, increasing a customer’s exposure to merchandise, encouraging multiple sales and resulting in a memorable shopping experience.