Article written by Maura Lodes, Studio M
True or False? I should only carry outdoor décor products during spring and summer seasons.
True or False? If I own a gift shop, I don’t need to pay attention to outdoor décor trends.
False and false! Decorating the garden is an easy way to make a unique and beautiful statement all year round. Now more than ever, consumers are looking for one-of-a-kind, garden décor for each season. And shoppers aren’t just looking in garden centers for unique outdoor items – they’re buying them in gift shops, hardware stores, florists, and more. In fact, more than half of Studio M customers are gift shops!
As an independent retailer, you have the opportunity to become a destination for unique, seasonal décor for the garden. Use displays to inspire your customers to decorate outdoors year-round, not just for spring and summer. Your unique offering will help shoppers think beyond traditional seasonal décor like wreaths and Christmas lights. Help your customers create a unique outdoor statement that will make their home stand out!
So, let’s break it down. Here are the top reasons why carrying seasonal outdoor décor will benefit you as an independent retailer, and how we at Studio M can help you keep up with this trend:
It Sells. All Year Round!
Whether you’re creating your own display or using one of ours, you can cycle through products easily – pop in new winter designs right in place of fall items, spring in place of winter, and so on as the seasons change. Your display will take up about the same footprint each season, making that space both efficient and profitable. Our high-quality seasonal products will drive repeat sales by giving your customers a reason to continually come back to your store. Outdoor décor is a valuable category that should definitely be a part of your product mix. Your customers will be excited to replace the fall Art Planters and MatMate by their front door with a new set for Christmas!
It’s a Proven Category that Continues to Grow.
According to recent trend reports, the garden décor category has continued to grow over the past few years as a direct response to the trend of “bringing the indoors out.” In other words, consumers are looking to create an outdoor space that is an extension of their home and a reflection of their personality – increasing year-round demand for artful garden products. With four seasons to cover, outdoor décor is a broad, valuable category that’s worth has been proven by independent retailers across the country. There’s always a reason to decorate, so consumers are constantly on the lookout for unique décor. Whether it’s for the holidays like Thanksgiving or Christmas, special occasions like a birthday or baby shower, or just to celebrate the changing of the seasons, Studio M offers items for every occasion. Retailers do well with our products because they’re beautifully designed, high quality, and unlike anything else on the market.
Studio M Makes It Easy!
At Studio M, we want to make your job as a retailer a little easier. We know you don’t always have time to search through hundreds of products to create a cohesive offering, so we’ve curated collections for you. Our garden collections make it simple to find items you can use to create an eye-catching, coordinated display in your store. There are collections for each season, so no matter what time of year it is, you can have a beautiful, cohesive presentation in your store. Displaying products from a garden collection together – like Art Planters, MatMates, and BreezeArt flags – is a great way to increase cross-sales by showing customers what these products could look like in their own homes. Offering unique seasonal outdoor décor will keep customers coming back to your store all year long!
From BreezeArt flags to Art Planters, Studio M’s artful décor will allow your customers to warmly welcome fall, bring life to the stark winter season, celebrate the arrival of spring, and embrace the joy of summer. With our unique seasonal products, customers can break out of traditional garden décor and express their personal styles and interests.
Happy Independent Retailer Month! We hope this blog post helped you recognize the value of the outdoor décor category. If you’d like to find out more about Studio M, contact your OneCoast Territory Manager or visit studio-m.com.
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