Welcome to the OneCoast Blog!

John Keiser, CEO, OneCoast

I am so happy that you are taking the time to read it.

After all, I did not want to do an average job. I wanted to do a GREAT job. And, it was that thinking that lead me back to the tag line.

I am excited to be the first “blogger” and I have been thinking about what I should write about.I have been using in my signature block for about 2 years: “Be GREAT Today!”. I have been asked multiple times about meaning of “Be GREAT Today!”  Many have talked about “the devil being in the details”. “Be GREAT Today” is another way to state that.  When you focus on “Being GREAT Today”, it means that every activity that you do in a day- no matter how large or small of an activity-, you work to do it in a great way. And, if you do every activity in a great way….. you will be great that day. And, if the “Be GREAT Today!” approach occurs day after day after day, just think about how great your performance would be!

OneCoast works hard at living by these three words. These three words “Be GREAT Today”- are our goal every single day. It’s what gives us the drive to go above and beyond, do the right thing for our retailers, for our vendors and for each other as a team.  It’s a personal and professional reminder of being great every day.

  • For our sales team, it is about being a partner to you our retailers, understanding your business and spending the time needed to help you be GREAT for your customers. Treating you like the one and only customer.
  • For our marketing team, it is about finding ways to provide beneficial resources that can be helpful in your everyday business.
  • For our Showroom and Merchandising team it is about going above and beyond to create inspiring displays that you can take back and re-create.
  • For OneCoast, it is our way of being and our way of reflecting our company culture and the foundation of our core values.

What would it mean to you and your business if every activity that was done in your store(s) in a day were done in a GREAT way? Perhaps your customer service would reach Zappos level! Perhaps each customer would tell a friend what a fabulous experience they had in your store and your customer count would increase. Now, we are all human, and greatness in every activity every day sets the bar pretty high. But one thing is certain, if we do not aim for it, we definitely will not hit it. And, the flip side is true…..if we focus on “Being GREAT Today” each and every day, we will be great more days than not.

I am grateful to have this platform to talk about the three words – “Be GREAT Today”- that really sum up who we are and what we strive for We hope you find this blog page a helpful tool for your business and another reflection of our continued effort to simply be GREAT.


About the Author:

John Keiser, CEO of OneCoast, has over 30 years of industry experience, working for both American Greetings and Enesco prior to joining OneCoast in 2003. He has been active in the Gift and Home Trade Organization (GHTA) serving as the Vice President of the organization in 2012, the President of GHTA in 2013 and currently serves as Chariman of the Board of the organization.

 

A Peek into the First Mud Pie Grand Boutique

The first of its kind, this Mud Pie Grand Boutique is located in Traverse City, Michigan. You can find Mud Pie children’s clothing, baby gifts and fashion products located in the Galleria of the award-winning Grand Traverse Resort & Spa in North Michigan.

Advance video to 2:20 for a quick tour of this Mud Pie Grand Boutique.

Grand Boutique retailers may carry any combination of Kids, Living, and Fashion with an initial buy in. To learn more, contact your OneCoast territory manager.

A Spooky Anniversary Celebration to Remember

By Catherine LeBlanc, 7/9/2012

Owner Dorine Dilandji loves toys.  So much that she opened her very own store in October of 2010.  But before she could open her store, she had some personal issues and health concerns to overcome.  Although these were road blocks in her life, Dorine managed to persevere and continue onward towards her dream of owning her own store.

Having dabbled with starting her online business, she felt the next step was to open a physical location.  She pursued a number of locations around Frisco, Texas and found the perfect spot.  With the help and assistance from her landlord, she signed the lease.  The location was once a bookstore which still had many bookshelves left.  Luckily, Dorine did not have to purchase additional shelving when she opened the doors to her store, The Cute Little Shop.

With two years under her belt, Dorine is growing and flourishing.  The Cute Little Shop offers an array of children’s toys and accessories in addition to gifts for all years.  Dorine strives to sell unique and one-of-a-kind pieces that you cannot find at the big box stores.  “We are a specialty store and are always bringing in products that are different” says Dorine.  “I love working with my customers when they walk in and really need help finding that special gift.”

With half a year done for 2012, The Cute Little Shop is doing very well for their second year in business. “2012, so far, has been a great year” says Dorine.  “Although we are noticing our customers are feeling better about the economy and buying more, they are not spending like they did before.”  Around this time of year, The Cute Little Shop is focusing on back-to-school products like their hot selling items, Locker Lookz which are décor items for students to accessorize their school lockers. Birthday gift buying is also a huge part of the business for Dorine.

Excellent customer service is at the forefront of The Cute Little Shop.  “I am always here and love taking care of my customers” says Dorine.  When Dorine is not traveling for buying trips, she makes every effort to be in her store and out in the front working one-on-one with her customers.  “My customers feel like they are being taken care of and you can’t get that in the big stores.  We make them feel welcomed and really at home when they walk through our doors.  Plus they love finding truly unique products and can feel great about giving their special someone their gift.”

At The Cute Little Shop, Dorine always has something new to show her customers.  “We offer up-to-date products and hot items that are always on trend” says Dorine.  “Plus we really listen to our customers.  When they ask for a specific product, I will do my best to research it and see about bringing it into our store.”  You will not find Barbie Dolls at The Cute Little Shop “We try and help our customers think outside of the box when it comes to toys.  We say ‘Don’t you think the birthday girl will get Barbie’s?  Give her something different.” Dorine and her staff treat their customers like friends where with honesty and loyalty every time.

Dorine does her share of marketing her business with the assistance of a local marketing company.  “We hired a small local marketing company to help us with our advertising and marketing efforts” says Dorine. “They really know the area and what works.”  The Cute Little Shop has been advertised in their local newspaper and magazines along with help from their Chamber of Commerce.  In fact, The Cute Little Shop is in the running a best gift shop in the local D Magazine (Dallas Area local magazine).  “If we win this honor, it will be so good for the store and we will get some great exposure.”  They also have their own Facebook page, website, email marketing and blogs to promote their store.  “We also do many events each month.  Soon, Dorine will host her first-ever event called “Hope Olympics”.  This special event is a fundraiser that will help raise money to build a local playground specifically for children with special needs. “If all goes well, we will continue to host this event until they raise enough money to build the playground” says Dorine.  The event and fundraiser will include selling raffle tickets for giveaways and 10% of all the sales for the event will go towards the playground fund. “To me, doing events like this is very important.  Giving back to the community is near and dear to our hearts.” Around the holiday time, they do another charity event where they collect new and gently used clothes for needy children.  In turn, they give their patrons who donate a coupon to use in their store. It’s a win-win for everyone.

October 2012 marks The Cute Little Shop’s second Anniversary. And what better way to celebrate this occasion then with a spectacular Halloween theme event.  “We have a lot planned for our anniversary event” says Dorine. “Not only will our store be decorated with Halloween items and décor, but we also will be selling Halloween toys and products.” According to Dorine, there will be drawing to enter and face-painting plus lots of food and drinks.  Additionally, The Cute Little Shop will conduct a costume contest for all ages.  “We are having only a one day event, but it will be a great one.”

For The Cute Little Shop, their first two years in business has been exciting and worthwhile.  “As a local business owner, we know that it’s very important to be involved with your community and local charities.  Again, it’s our way of giving back when we can “says Dorine.  Many other facets make up a productive, growing independent retail store including a strong and caring customer service along with a creative marketing plan.  “But for us, word of mouth is also shaping up to be very important.  It feels so good to have a customer come in and say they heard about us from other friends or acquaintances.  That is the best marketing tool around.”

Bridal Displays to Love and Cherish

By Catherine LeBlanc, 7/9/2012

Be inspired by these amazing window and tabletop displays that feature all things bridal and wedding. Here we are honored to have Absolutely Fabulous, a gift and home décor store in Huntington Beach, California, who LOVES sharing their creative display ideas with us.
Here we start off with a mystical trip down the aisle with this elegant window display.  WOW is all we can say.
The fairyland-like look and romantic elegance are exhibited in these bridal vignettes with lots of sparkle and mirrors.
When creating your wedding displays be sure and include floral boutiques and vases.  Whether they are silk or real flowers, the displays will bloom with romance.
Show off your wedding products in it’s full grandeur.  Remove specific pieces from their packaging such as wedding glasses and serving pieces and display them proudly out in the open.  This will allow your customers to touch and feel to their hearts content.
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Absolutely Fabulous Unique Gifts and Decor is a national award-winning family-owned store in Huntington Beach, California. If you’re looking for that special and unique gift for her or him, on any budget, then Absolutely Fabulous is the place to go. From gifts for your wife or husband, to gifts for a newborn or a co-worker, and even gifts for your pet! Absolutely Fabulous has that unique gift for virtually any occasion. We are not your regular gift store. Visit us athttp:/store.absolutelyfabulous1.com/