Fun Ideas for Creating a Tailgate Display

By Marc Dudley, Director of Visual Merchandising

Originally posted 9/13/2010

stadiumHEY, SPORTS FANS!!!  It’s that time of year again when every town in the country is kicking the ball on opening day of Football Season.  It is also time for you, the retailer, to get in the Team Spirit and cash in with your own Tailgate party. Whatever you sell, from paper products to entertaining items, pillows to jewelry, you can create a fun and exciting look in your store for the season.

chalkboardIf acquiring the tail end of an old pickup truck is not possible, then build your own “bleachers” style display by using crates and pieces of wood.

Set the mood by using a large photo of a stadium, the one in your own town if possible. This will let your customer know that it is Football time and you are selling something for the Season. You don’t have to sell “team oriented” items for you to create a “Tailgate” party.  Many different items can fall into this category, such as canvas totes, platters, glassware, insulated bags, or throws to keep you warm on Friday nights at the game.

By painting the wall area with Chalk Board paint, available from your local Home Center, you can then write on the wall about specials or attract an eye-catching display.

displayAlways try to use PROPS in your display.  This will break up the merchandise that you are selling and help to enhance it.  Back to school props such as an old football helmet, a school megaphone or pom-poms help set the mood.  This in an easy attention-getter that will draw your customer to the display and make them want to see what is there.

Old Crates and soda boxes are good to use for props and risers. And for that Back to College look, use vintage suitcases to put your merchandise on. All of this is an easy and cost effective way to grab the attention of your customer for quick and impulsive buying in your store and also sets the tone for the Fall Season. By doing this, you are showing support for your local team, which is so important to many people during Football Season.

How to Create a Wedding Cake Display in Your Store

By Marc Dudley, Director of Visual Merchandising

Creating a beautiful wedding display in your store will not only attract the brides but will also make regular customers think of reasons to purchase them. Create the need to purchase a wedding gift by dedicating an area of your store to a bridal display. This month’s merchandising idea will focus on creating a Wedding Cake display that is sure to capture your customer’s attention.

Merchandising1What you will need to get started:

  1. 48” round table
  2. Round riser, approx. 30” in diameter and 9” in height
  3. Round riser, approx. 22” in diameter and 9” in height
  4. Three pieces of round white styrofoam:    16”, 12”, and 8” diameter
  5. Satin or bengaline table cloth in color of your choice and fabric pieces to cover the 30” and the 22” risers to match the table cloth
  6. Garlands and floral picks for “decorating” your cake
    • ivy garlands for spring
    • Hydrangea garlands for  summer
    • Lily of the valley, Nosegay,    Grapes,    Dried berries or cones

Merchandising2Step 1:  Putting the cake together

  • Cover the table with cloth
  • Put the 30” diameter riser in the center of the table
  • Put the 22” diameter riser in the center of the previous riser
  • Drape the fabric pieces over the top 2 risers, pressing in place and pinning if necessary to create the “icing” on your cake
  • Decorate your cake with pieces of garland, flowers, stems, etc. As if to look like a beautiful wedding cake.

Step 2:  The cake topper

  • Merchandising3Stack the three white styrofoam pieces together, using floral picks and low-temp glue to hold together
  • Decorate heavily with floral buds, grapes cascading down, crystal rhinestones, hearts, or other pieces of décor to create the top of your cake
  • Allow all this decoration to flow down the top of the cake for a stunning visual effect

Step 3:  Merchandising your cake

  • Merchandising5Selecting items from your store or wedding boutique, begin to place the merchandise on the 3 tiers of your beautifully created wedding cake
  • Cross merchandise your vendor items for multiple sales
  • Make sure all items are visible and are available for impulse sales
  • Group items together, and don’t forget the negative space. Be sure not to crowd the items