Be Great Today | John Keiser

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John Keiser, CEO OneCoast

Our fearless leader, John Keiser, started a “Be Great Today” initiative that really took our the OneCoast team by storm. All of the OneCoast family thinks about this as they work and play! We caught John for a few minutes to ask him what this means to him and what can you (yes, you) do to “be great today”!

Q: What does “be great today” mean to you?

JK: “Be Great Today” means that you work at doing everything -every little and big thing- each day, with the focus of it being your very best effort. It is a frame of mind. Making the bed. Making coffee. Each email you send. Each conversation you have. Every project you work on. Every conversation with a spouse, significant other, or family member. That if you truly put forth your very best effort in every task you do, you will accomplish more. You will be a better person. And, you will positively impact others. Then, you sleep well at night. And get up the next day and work just as hard to “Be Great Today” again. Day after day. Week after week. Year after year. There are many clichés that capture this……”if it is worth doing, it is worth doing well”. Or, “it takes twice as long to redo something as it does to do it right the first time”. But to me it is about focus. Focus on giving your very best effort on the little and big things you do. Every day. Achieving it each day is impossible. But the effort to achieve it has amazing results.

Q: What can you do to “be great today”?

JK: It is not about doing something that no one else has ever done. It is about doing everything you do with your very best effort, each and every day. Hold the door for someone. Really listen to your kids. Really focus on the topic at hand in a meeting. If you are exercising, don’t just go through the motions, put forth your very best effort.

Q: How do you encourage others to do the same?

JK: This is a “lead by example” kind of thing. And, it is hard to do each and every day. We are human and it is hard to do your very best effort on everything you do every day. But, if you strive for it, you will hit it more days than not. And, if you are doing that, you will influence others in a positive way.

Q: What is your favorite motivational quote?

JK: Oh boy…..there are so many. Here are two of my favorites….

  • “Be the Change You Want to See in The World”.- Mahatma Ghandi
  • “The true test of a person’s character is what they do when no one is watching” – John Wooden

John Keiser, CEO of OneCoast, has over 30 years of industry experience, working for both American Greetings and Enesco prior to joining OneCoast in 2003. He has been active in the Gift and Home Trade Organization (GHTA) serving as the Vice President of the organization in 2012, the President of GHTA in 2013 and currently serves as Chariman of the Board of the organization.

Thank You for Your Business!

John Keiser, CEO OneCoast

I know that you have many choices of vendors and products. I am so grateful that you choose to buy from OneCoast and our vendor partners. As we enter 2015, I am excited to tell you that OneCoast will be offering the strongest line package in many years!

The focus will be on gift, garden, fashion, fragrance and home accessories with some of the best vendors in the industry. We continue to work hard to provide you with a well-trained and professional sales organization, and outstanding showroom experiences in Atlanta, Dallas, and Las Vegas. If you attend one of our shows, please ask someone to find me. I would love to say “hello” in person.

I wish continued success and prosperity in 2015.


About the Author:

John Keiser, CEO of OneCoast, has over 30 years of industry experience, working for both American Greetings and Enesco prior to joining OneCoast in 2003. He has been active in the Gift and Home Trade Organization (GHTA) serving as the Vice President of the organization in 2012, the President of GHTA in 2013 and currently serves as Chariman of the Board of the organization.

Welcome to the OneCoast Blog!

John Keiser, CEO, OneCoast

I am so happy that you are taking the time to read it.

After all, I did not want to do an average job. I wanted to do a GREAT job. And, it was that thinking that lead me back to the tag line.

I am excited to be the first “blogger” and I have been thinking about what I should write about.I have been using in my signature block for about 2 years: “Be GREAT Today!”. I have been asked multiple times about meaning of “Be GREAT Today!”  Many have talked about “the devil being in the details”. “Be GREAT Today” is another way to state that.  When you focus on “Being GREAT Today”, it means that every activity that you do in a day- no matter how large or small of an activity-, you work to do it in a great way. And, if you do every activity in a great way….. you will be great that day. And, if the “Be GREAT Today!” approach occurs day after day after day, just think about how great your performance would be!

OneCoast works hard at living by these three words. These three words “Be GREAT Today”- are our goal every single day. It’s what gives us the drive to go above and beyond, do the right thing for our retailers, for our vendors and for each other as a team.  It’s a personal and professional reminder of being great every day.

  • For our sales team, it is about being a partner to you our retailers, understanding your business and spending the time needed to help you be GREAT for your customers. Treating you like the one and only customer.
  • For our marketing team, it is about finding ways to provide beneficial resources that can be helpful in your everyday business.
  • For our Showroom and Merchandising team it is about going above and beyond to create inspiring displays that you can take back and re-create.
  • For OneCoast, it is our way of being and our way of reflecting our company culture and the foundation of our core values.

What would it mean to you and your business if every activity that was done in your store(s) in a day were done in a GREAT way? Perhaps your customer service would reach Zappos level! Perhaps each customer would tell a friend what a fabulous experience they had in your store and your customer count would increase. Now, we are all human, and greatness in every activity every day sets the bar pretty high. But one thing is certain, if we do not aim for it, we definitely will not hit it. And, the flip side is true…..if we focus on “Being GREAT Today” each and every day, we will be great more days than not.

I am grateful to have this platform to talk about the three words – “Be GREAT Today”- that really sum up who we are and what we strive for We hope you find this blog page a helpful tool for your business and another reflection of our continued effort to simply be GREAT.


About the Author:

John Keiser, CEO of OneCoast, has over 30 years of industry experience, working for both American Greetings and Enesco prior to joining OneCoast in 2003. He has been active in the Gift and Home Trade Organization (GHTA) serving as the Vice President of the organization in 2012, the President of GHTA in 2013 and currently serves as Chariman of the Board of the organization.

 

Welcome to the OneCoast Blog!

John Keiser, CEO, OneCoast

I am so happy that you are taking the time to read it.

After all, I did not want to do an average job. I wanted to do a GREAT job. And, it was that thinking that lead me back to the tag line.

I am excited to be the first “blogger” and I have been thinking about what I should write about.I have been using in my signature block for about 2 years: “Be GREAT Today!”. I have been asked multiple times about meaning of “Be GREAT Today!”  Many have talked about “the devil being in the details”. “Be GREAT Today” is another way to state that.  When you focus on “Being GREAT Today”, it means that every activity that you do in a day- no matter how large or small of an activity-, you work to do it in a great way. And, if you do every activity in a great way….. you will be great that day. And, if the “Be GREAT Today!” approach occurs day after day after day, just think about how great your performance would be!

OneCoast works hard at living by these three words. These three words “Be GREAT Today”- are our goal every single day. It’s what gives us the drive to go above and beyond, do the right thing for our retailers, for our vendors and for each other as a team.  It’s a personal and professional reminder of being great every day.

  • For our sales team, it is about being a partner to you our retailers, understanding your business and spending the time needed to help you be GREAT for your customers. Treating you like the one and only customer.
  • For our marketing team, it is about finding ways to provide beneficial resources that can be helpful in your everyday business.
  • For our Showroom and Merchandising team it is about going above and beyond to create inspiring displays that you can take back and re-create.
  • For OneCoast, it is our way of being and our way of reflecting our company culture and the foundation of our core values.

What would it mean to you and your business if every activity that was done in your store(s) in a day were done in a GREAT way? Perhaps your customer service would reach Zappos level! Perhaps each customer would tell a friend what a fabulous experience they had in your store and your customer count would increase. Now, we are all human, and greatness in every activity every day sets the bar pretty high. But one thing is certain, if we do not aim for it, we definitely will not hit it. And, the flip side is true…..if we focus on “Being GREAT Today” each and every day, we will be great more days than not.

I am grateful to have this platform to talk about the three words – “Be GREAT Today”- that really sum up who we are and what we strive for We hope you find this blog page a helpful tool for your business and another reflection of our continued effort to simply be GREAT.


About the Author:

John Keiser, CEO of OneCoast, has over 30 years of industry experience, working for both American Greetings and Enesco prior to joining OneCoast in 2003. He has been active in the Gift and Home Trade Organization (GHTA) serving as the Vice President of the organization in 2012, the President of GHTA in 2013 and currently serves as Chariman of the Board of the organization.