Tips to Kick of 2017!

Are you looking for some ideas on maintaining or even generating foot traffic? Or maybe you just need a refresher on some advice that will keep your store growing and expanding. Then check out “10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store” by Humayun Khan of Shopify.com.

Click here to read the full article and find 10 takeaways from some of the most renowned names in retail, marketing and branding.

Mud Pie Supports American Cancer Society with Paz▪itive Thoughts Collection

Re-blogged with permissions.

mud pieWhen Marcia Miller, Mud Pie’s founder, called on a friend facing a recent cancer diagnosis, their time together took an unexpected turn. “Nobody knows what to say to a person who has just received devastating news,” Karen Paz, single mother of two, shared with Miller. “And they absolutely don’t want to come empty handed!” Pointing to a stack of adult coloring books and jam, they laughed about the lack of creative and tasteful gift options in the marketplace designed for just such situations. An idea was brewing. Then the conversation turned to hair.

“A bad hair day is better than a no hair day,” Karen joked as she relayed the challenges of losing hers and getting insurance to cover the cost of a wig. And with that, the still simmering idea began to take shape.

In a matter of days, a collection of encouraging, inspirational and motivational gifts – Paz▪itive Thoughts (a play on Karen’s last name)- emerged. The American Cancer Society came on board to help facilitate wig distribution to patients in need. It would be a small answer to the question of “what to say or give in a difficult situation” while helping to provide comfort and assistance to cancer patients facing hair loss.

Mud Pie is supporting this program with a $100,000 donation to The American Cancer Society in honor of Karen Paz and in memory of Miller’s dear friend Debbie Sonenshine, who was lost to breast cancer in 2004.

Proceeds from Mud Pie’s Paz▪itive Thoughts initiative will help to increase awareness of The American Cancer Society’s Tender Loving Care (TLC) program and will fund gift certificates to help underserved cancer patients purchase wigs. TLC allows patients to shop for affordable wigs in the privacy of their own homes. Mud Pie gift vouchers will be distributed by ACS patient navigators who guide cancer patients to reliable information, resources and services that help them eliminate non-medical hurdles that prevent them from getting the care that they need. The pilot program launches in 2017 in select hospitals and cancer centers across the nation.

 

Note: Original article can be found here

New Vendors | Beachcombers Coastal Life & P. Graham Dunn

OneCoast is honored to be now representing Beachcombers Coastal Life and P. Graham Dunn who add to our incredible vendor line up for 2017. Read on to learn more about each vendor.

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Q: Tell us a little about your company, how long in business, how you got started, etc.

A: Beachcombers has been around for over 70 years and, believe it or not, when presented with the opportunity to buy the company in 2015 – it was not love at first sight. The previous owners and I both agreed that it would be good to spend about six months learning about the business and it was during this time that I got hooked. Being the entrepreneur that I am, it did not take me long to see there was a great foundation in place, and I quickly saw the future, which is now Beachcombers Coastal Life.

 

beach_combers_16_2-364_1Q: What are your product offerings?  What’s unique about your products vs. other manufacturers?

A: When it comes to product, we stick to what we know; Coastal. We have six lines which are Coastal Gifts, Coastal Decor, Coastal Holiday, Coastal Threads, Coastal Accessories, and Coastal Kids.  The uniqueness of each product line is a reflection of our carefully selected product team’s commitment to those lines and our mission, which is to never be boring, never stop being inspired, and never stop caring about what the end consumer wants in coastal products. 

 

What makes our products different from the other wholesalers? It is our intense focus on the coastal genre; it’s that simple. We put more time and energy into this genre than any other company out there, and that, in turn, is what makes unique products. 

 

beach_combers_16_2-775Q: Where do you get your inspirations and trend direction from for new products?

A: Focusing on our specifically targeted end consumer. We get our inspirations and trend direction from multiple sources including international fashion and home shows, online trend services, market research partners, and lifestyle magazines such as Coastal living, Cottage & Bungalow. This helps to keep our focus sharp on the aspirational lifestyle products we offer.

 

Q: What do you love most about attending the markets? 

A: Feedback is by far the most valuable offering at the markets for us. Finding out what we’re doing right, and what we can do better. We’re in the business of helping our customers grow their business. The markets are great place to understand and appreciate the world of our retail partners and improve our offerings.

 

beach_combers_16-171Q: Why do customers love your products?

A: Honestly, our retailers love our products because they retail well. Consumers want memories, and love to dream. Our products aim to keep those things alive through aspirational product offerings that are suitable in every home.

 

Q: What does the future hold for Beachcombers Coastal Life?  Maybe a small sneak peek into future product expansions, ideas, etc.

A: 2016 brought about the inception of our décor and holiday lines, as well as a tremendous amount of awesome Improvement within the company; top to bottom.

 

Come January 2017 we will be launching three new complete lines:

  • Coastal Threads, which consists of women’s and men’s fashion.
  • Coastal Accessories, which consists of outfit completers – from jewelry and hats – to totes.
  • Coastal Kid, a line which will include boys and girls fashion, swim, and living – and one which is particularly special to me because of my own children.

2017 will see further improvement of all of our lines, as well as these exciting launches. Beyond that though? Well, we are going to keep that a secret for now! Rest assured though, it is going to be spectacular!


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Q: Tell us a little about your company, how long in business, how you got started, etc.

pgd-1A: P. Graham Dunn is a family owned and operated business, nestled in the heart of Amish country that started back in 1976 by Peter and LeAnna Dunn. A few years prior to starting the business, Peter and LeAnna accepted a mission to open a home for runaway girls in New York City. In order to keep the girls occupied, they initiated a small woodworking business. The girls carved plaques and gifts that quickly became popular at the Greenwich Village outdoor markets. Little did they know this side-business would lead to a full-time operation. Now, 40 years later, P. Graham Dunn is leading manufacturer of inspirational art, gift and home decor within the United States.

 

Q: What are your product offerings? What’s unique about your products vs. other manufacturers?

A: Inspirational home décor manufactured in the USA! We offer a variety of handcrafted products made from commodity materials. In addition, 95% of our product is designed in-house by our extremely talented team of designers. We are also proud to employ a workforce that is primarily Amish and Mennonite, which in turn makes up a strong, family-oriented culture within the walls of our factory and warehouse.

pgrahamdunnpic3Q: Where do you get your inspirations and trend direction from for new products?

A: Our designers and product development team have a keen eye for new designs and product ideas that are both on-trend and resonating with our shoppers.  We are consistently scouring the market for new, unique product ideas, as well as, listening to our customers and adapting to their needs.

 

Q: What do you love most about attending the markets?

A: We love getting to meet with our customers and grow the relationships we have with them, as well as, showcasing our new product and seeing the response we get from buyers.  Each show is an adrenaline rush, as we have opportunity to share our new designs with the market.

pgd-3Q: Why do customers love your products?

A: We believe that our products resonate with our customers.  We take pride in creating products that warm the heart and inspire the soul.  Our purpose is to bring products to market that are uplifting and positive. Our customers also love that we are Made in the USA!

Q: What does the future hold for P. Graham Dunn? Maybe a small sneak peek into future product expansions, ideas, etc.

A: We are currently expanding our factory and warehouse, taking us from 120,000 sq. ft to a 266,000 sq. ft. With this additional capacity, we’ll be able to introduce new technologies and equipment that will continue to enhance our product offering. In addition, we are working on our Spring introduction which will build upon our current product offering and will include several new designs and ideas. Expect continued expansion on the farmhouse look with clean designs, and rustic simplicity.