Jane Marie | Keeping It Rural

Written by: Ashley Thompson, OneCoast Visual Merchandising Liaison for Jane Marie Atlanta

Staying true to your identity isn’t always easy in the fashion industry, but Jane Marie owners Janie and Jeff have found a way to stay true to their roots while offering trendy and affordable clothing and jewelry for children and adults. Self-described as “rustic, shabby, chic,” what started as a charm company in 2014 based in Northern Louisiana has grown into a booming business over the past four years. Since its launch, the brand has expanded into tees and tanks for moms, dads and their mini me’s. This year, for the first time ever, they will also offer sweatshirts and pajamas for the whole family. With classic southern slogans like “Lord Willin’ and the Creek Don’t Rise” and “Y’all Ain’t Right” proudly printed on their apparel. It’s no wonder why Jane Marie has charmed their way (no pun intended) from the showroom right onto buyer’s shelves. OneCoast is home to Jane Marie’s showroom and had the opportunity to see the magic behind the scenes. Here is a sneak peek of their fall/winter 2018 show setup and what the OneCoast visual team has had the pleasure of creating over the past few months.

 

 

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Update: Backpacks of Hope

Written by: Patrick Keiser, Corporate Trainer & Recruiter 

An organization’s core values can sometimes be seen as nice words, but unreflective of the company itself. However, when OneCoast speaks into a desire to make a difference in the community, this is truly embodied by the company and its employees.  This summer’s Backpacks of Hope initiative was a perfect example of how an organization working together can make a tremendous difference in a community.

Through the Backpacks of Hope initiative, OneCoast worked with Ethel Kight Elementary school in LaGrange, GA, Nathan Adams Elementary in Dallas, TX and Wendell P. Williams Elementary in Las Vegas, NV to provide backpacks and school supplies for the schools and students.  While backpacks, pencils, markers and glue can seem like basic necessities within a classroom, they are often not provided by the school, and are the burden is left on the teacher or student to provide.  In many areas, this means the classroom goes with basic school supplies.

The response to this year’s initiative was absolutely incredible.  In addition to receiving extraordinarily generous donations from our vendor partners DEMDACO and C.R. Gibson, OneCoast employees donated thousands of dollars of supplies at each show. This year, we also set up an online Wishlist which people could purchase from and send items to our showrooms. In creating this, we figured this would allow people to participate without worrying about filing up their luggage when they traveled to the show.

What we didn’t account for, and were blown away by, was the number of people who typically don’t attend one of the shows, but still wanted to participate. This gave them an avenue to do just that.  Prior to the beginning of each show this summer, we received notifications that the donation bins within the OneCoast and DEMDACO showrooms were already full, and the showroom managers were having to store the extra supplies elsewhere. Not a bad problem to have.

With school starting back up over the next several weeks, these schools are just beginning to see the impact of our donations. When our supplies were dropped off, many hugs were given and tears were shed demonstrating the power of the donations on these schools.  Ethel Kight Elementary has since used our donations for their annual Back to School Bash to provide supplies to students. Wendell P Williams Elementary was also able to provide brand new supplies to all of their new teachers’ classrooms.  By alleviating the burden put on educators to provide supplies for their classroom, we can allow them to focus their energies on providing exciting educational opportunities for their students.  In this way, OneCoast is making an enormous difference in these communities.

Spring-Summer 2018 Color Trends

By Madeline Merryman, Division Sales Manager of C.R. Gibson

As Spring/Summer 2018 is quickly approaching, a new wave of color and design trends are expected to hit the market. According to industry reports and CR Gibson’s findings, you are likely to see a range of designs including animals, florals, natural elements, modern lines, intricate patterns, and textile pieces trending this summer. Aviary Garden, Earth Tones, and Tropical are three of the many color & design trends popping up in the 2018 market, and you will be sure to catch these designs and patterns in the retail industry for Spring/Summer 2018.

Aviary Garden: A bit unconventional and a tad old-fashioned. Painterly feminine florals and watercolor backgrounds are the focus, while birds nesting in the branches, ornate butterflies, and beautiful insects play a supporting role. Delicate shades of pink and peach combine with some of the most vivid hues to create this romantic look. The Aviary Garden color trend includes soft toned pinks and corals with bolder accents of pinks, turquoise, and greens. Finishes include a mixture of shiny, matte, and aged golds. Embellishments include glitter, foil, transparent/semitransparent materials, and soft feminine fabrics and touches.

 

Earth Tones: A salute to the ultimate inspiration, this look draws on the majesty of mountains, earth forms, trees, woodland characters, feathers, and leaves to inspire its design. Wood and bark in all their forms are present, as well as a host of natural fibers like canvas, jute, and natural yarns. Discover nature’s palette in the warmest browns, earthy greens, and dashes of cinnamon and lusty ochre. The Earth Tones color trend includes earthy greens, tans, and rock tones with uncoated, textured, rich, and industrial finishes. Embellishments include canvas, cording, jute, and vines.

 

Tropical: A vibrant rhythm of calypso colors tango with tropical patterns in a dance as steamy as the rainforest itself. With a nod to the pulse of the jungle, sultry splashes of neon characterize visuals of lush foliage, while vivid birds, festive fruit, and flashy florals swing and sway to a tropical beat. Tropical colors include bold prints paired with solids or tonal prints, neon bright set against black backgrounds, and metal accents. Finishes include matte/gloss combinations and texture mixing, while embellishments include glitter, sequins, foil, pom-poms, and tassels.