Get Crafty with P. Graham Dunn

Written by P. Graham Dunn

Crafting Party

A How-To Guide for Your Store 

Do you love driving additional traffic to your store? We thought you might, so we’ve created a guideline for hosting your very own crafting party at your store!

Step 1 – Purchase Supplies

Newly available from P. Graham Dunn—an assortment of blank wood pallets that are perfect canvases on which your customers can create their own unique designs. Choose from 12 different varieties here.

Step 2 – Invite Your Customers

Spread the word and create buzz about your event! Several different ways to promote your event include:

  • Social Media
    • Create a Facebook event and post it to your page
    • Use the Facebook post we’ve created here.
    • Create additional buzz by sharing photos from the crafting party
    • Create a unique hashtag for the event to collect photos from customers (ex: #PalletParty #CraftParty)
  • E-Blasts
    • Have a customer contact list? Send them a quick heads-up about your event!
  • In-Store Posters and Flyers
    • Spread the word in your store with in-store posters
    • Drop a flyer in each customer’s shopping bag
  • Sign-Up Forms
    • Keep sign-up forms for your event by cash registers and train your staff to share info about it during checkout
  • Eventbrite
    • To make sign-ups seamless and easy to manage, consider using an event platform such as Eventbrite (eventbrite.com)

Step 3 – Paint, Craft, & Have Fun!

Our favorite step! Have fun with your event and don’t be afraid to get creative!

 

Additional Tips & Tricks:

  1. Limit attendees to keep the group manageable, plus create exclusivity.
  2. Leading a class may be overwhelming for many, so reach out to local artists to lead the class for you. This may also be a great opportunity for local artists to get their name out to the community.
  3. Consider offering light refreshments during your event.
  4. Looking for a design that others can replicate on their own pallet? Check out Pinterest, Google, and Instagram for inspiration!

 

 

 

 

Jane Marie | Keeping It Rural

Written by: Ashley Thompson, OneCoast Visual Merchandising Liaison for Jane Marie Atlanta

Staying true to your identity isn’t always easy in the fashion industry, but Jane Marie owners Janie and Jeff have found a way to stay true to their roots while offering trendy and affordable clothing and jewelry for children and adults. Self-described as “rustic, shabby, chic,” what started as a charm company in 2014 based in Northern Louisiana has grown into a booming business over the past four years. Since its launch, the brand has expanded into tees and tanks for moms, dads and their mini me’s. This year, for the first time ever, they will also offer sweatshirts and pajamas for the whole family. With classic southern slogans like “Lord Willin’ and the Creek Don’t Rise” and “Y’all Ain’t Right” proudly printed on their apparel. It’s no wonder why Jane Marie has charmed their way (no pun intended) from the showroom right onto buyer’s shelves. OneCoast is home to Jane Marie’s showroom and had the opportunity to see the magic behind the scenes. Here is a sneak peek of their fall/winter 2018 show setup and what the OneCoast visual team has had the pleasure of creating over the past few months.

 

 

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Update: Backpacks of Hope

Written by: Patrick Keiser, Corporate Trainer & Recruiter 

An organization’s core values can sometimes be seen as nice words, but unreflective of the company itself. However, when OneCoast speaks into a desire to make a difference in the community, this is truly embodied by the company and its employees.  This summer’s Backpacks of Hope initiative was a perfect example of how an organization working together can make a tremendous difference in a community.

Through the Backpacks of Hope initiative, OneCoast worked with Ethel Kight Elementary school in LaGrange, GA, Nathan Adams Elementary in Dallas, TX and Wendell P. Williams Elementary in Las Vegas, NV to provide backpacks and school supplies for the schools and students.  While backpacks, pencils, markers and glue can seem like basic necessities within a classroom, they are often not provided by the school, and are the burden is left on the teacher or student to provide.  In many areas, this means the classroom goes with basic school supplies.

The response to this year’s initiative was absolutely incredible.  In addition to receiving extraordinarily generous donations from our vendor partners DEMDACO and C.R. Gibson, OneCoast employees donated thousands of dollars of supplies at each show. This year, we also set up an online Wishlist which people could purchase from and send items to our showrooms. In creating this, we figured this would allow people to participate without worrying about filing up their luggage when they traveled to the show.

What we didn’t account for, and were blown away by, was the number of people who typically don’t attend one of the shows, but still wanted to participate. This gave them an avenue to do just that.  Prior to the beginning of each show this summer, we received notifications that the donation bins within the OneCoast and DEMDACO showrooms were already full, and the showroom managers were having to store the extra supplies elsewhere. Not a bad problem to have.

With school starting back up over the next several weeks, these schools are just beginning to see the impact of our donations. When our supplies were dropped off, many hugs were given and tears were shed demonstrating the power of the donations on these schools.  Ethel Kight Elementary has since used our donations for their annual Back to School Bash to provide supplies to students. Wendell P Williams Elementary was also able to provide brand new supplies to all of their new teachers’ classrooms.  By alleviating the burden put on educators to provide supplies for their classroom, we can allow them to focus their energies on providing exciting educational opportunities for their students.  In this way, OneCoast is making an enormous difference in these communities.

A Holiday Open House with Style!

Written by Mud Pie Territory Manager, Tracy Alvord

It is never too early to get a jump on the holidays! You want to get out ahead of the competition and start spreading good will and good cheer! So, put on your Santa’s helper hat and let’s get started!

Start early – the first open house of the year always has the potential to get the average buyer thinking ahead and making their holiday shopping list! A GREAT impression at your event can bring the gift shopper back a few times between now and December 25th.

Here are a few best practices from the experts like offering a special promotion, festive ideas and tips to market your event!

Most of all, have fun and enjoy the party!

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