In-Store Event Guide to Drive Traffic

Hosting in-store events are important for independent retailers. They take planning, dedication, and hard work, but are all worth it in the end. Here is a collection of some of our favorite events that we would like to share with you. Keep this list handy and refer back to it from time-to-time. Whether you opened your doors days ago or have been in business for quite some time, these ideas will help to provide direction for your next event that will undoubtedly drive traffic and sales.


  • Holiday Open House – Let this be your big holiday introduction revel to your customers. Offer specials promotions, giveaways, and treats to create a party like atmosphere. Click here for tips from Paddington Station in Ashland, Oregon on hosting a Holiday event.
  • Tailgate or Sports Event
  • Decorating for the Holidays – Partner with a local interior designer to hold a decorating class for your customers plus provide treats and a giveaway basket.
  • Cause Marketing Event such as March of Dimes, World Autism Day, Breast Cancer Awareness or connect with your own local charity or non-profit organization. Click here for tips on hosting your own Cause Marketing event.


  • Graduation themed Event – “Oh, the Places You’ll Go” With borrowing the theme from an American favorite, Dr. Seuss, post quotes from the book around your store, hang balloons, create a space just for gifts for grads.
  • Blushing Bride Wedding Events
  • Salute to Mom – Mother’s Day Event
  • Easter Egg Hunt
  • Gardening and/or Miniature Gardening Event – Click here for tips on hosting your own Miniature Gardening Event from Brown Dog Gardens in Alpine, Texas
  • Cinco de Mayo May 5thServe festive treats and offer a special discount or door prize
  • Sidewalk Sale & BBQ Event
  • Spring Fashion Show – Great opportunity to showcase apparel, jewelry and accessories for a particular season.

Great non-seasonal Event Ideas

  • Wish List Event – have your female customers come in to your store before a big holiday like Mother’s Day, Birthdays, or Christmas and ask them to put together a wish list of products they would like. Then consider doing a separate event for just the men while serving beer, nuts, and popcorn and let the men shop for their spouses or significant other from their list.
  • Store Anniversary or Birthday Celebration
  • School Fundraiser Night – Designate a specific day/night when customers can come in and shop. If they mention that specific school, you’ll donate 20% of the net proceeds to the school.
  • Pamper Yourself Day – Invite a local massage therapist to come in for short neck massages. Demo a specific line of new products.
  • Wild & Wacky Wednesdays – Determine your lowest sales/traffic day and do a promotion that will encourage people to come in.
  • Ladies Night & Men’s Night
  • Meet & Greet with Treats – Host an artist, author or creator signing in your store and provide light treats during the events.
  • Jewelry Event – It’s What Girls What
  • Pampered Pet
  • Gourmet Cooking Night – partner up with a local chef to present a cooking demonstration using products from your store.
  • Baby Showers – Sell kids products? Then consider holder baby show events within your store. Invite soon-to-be Moms to come and complete a wish list. The family members and friends of the Mom-to-be could then shop from that list. Serve refreshments and provide a few atmosphere with music and giveaways.
  • Happy Indie Retailer Month – Take the entire month of July and host different specials and events each week. Need more ideas? Click here for suggestions!

Other Helpful Tips to Drive Traffic

  • Cross market with other local merchants whenever possible
  • Send thank you and birthday cards to your customers
  • Keep your social media presence active and attractive
  • Develop a Frequent Shopper Program and host VIP events. For every $100 spent, your customer would receive a free gift or special discount

Quick Checklist for Hosting an Event

  • Pick your theme, date(s) and time of your event.
  • Determine your budget for refreshments, entertainment, marketing/advertising, and additional staff.
  • Develop your marketing plans that includes any advertising, social media, giveaways, contests, and/or print marketing.
  • Decide what you would like to serve regarding food and beverages.
  • Set your expectations with your team and determine if additional staff is needed. Review your sales goals with your team to ensure everyone is on the same page.
  • Take pictures and/or videos during your event and post them on your Facebook page to create buzz and excitement.
  • Analyze your event and make notes on the successes and improvements that you would like to address for your next event. Feature Updates: Shopping Cart Improvements

As Winter Storm Stella tears through the Northeast, we’ve been busy in our respective caves to bring you another round of new, exciting and helpful features on our website.

Don’t have a account?  Retailers can sign-up for FREE! PLUS, for a limited time only, you’ll get our Retailer Success Kit chock full of tips & tricks in visual merchandising, marketing and social media from industry experts! And, 3 lucky new registrants will win a gift basket filled with a sampling of products from all of our great vendors! Sign-up today!

Here’s a quick recap of the latest enhancements to your shopping cart!

Newest shopping cart features on

Quick Add by SKUs

Do you have a list of SKUs and you need to place an order?  You can quickly add them using our newest function “Add Products by SKU”!

Quickly add items to your shopping cart by entering in SKUs!

Go to “My Cart” on Scroll down and click the “Add Products by SKU” button.





Then, select the vendor and enter the SKU number.

Select the vendor & enter a single SKU or multiple SKUs separated by commas.

(Tip: You can add multiple SKUs separated by commas shown in the example below.)









Click the “Add Valid Items” button to add the SKUs to your shopping cart.

Check any invalid SKUs & click the “Add Valid Items” button to add the valid SKUs to your cart!


  • The website validates the SKUs and lets you know of any issues, like, an incorrect SKU number.
  • By default, the minimum quantity for each valid SKU will be added.  You can adjust quantities in your shopping cart before you checkout.




Print Cart

Example of print-friendly copy of your shopping cart

Are you working on a re-order and need to double-check your inventory in your stock room?  Print a copy of your shopping cart as a handy reference!

Go to “My Cart” on  Scroll down to click the “Print All” button.

The shopping cart “Print All” button allows you to print a printer-friendly copy!









Share Cart

Want to send a copy of your cart to yourself, your Territory Manager or store manager?

Email a copy of your vendor cart using the “Share Cart” link.

Go to “My Cart” on Click the “Share Cart” link located in each vendor’s cart section.




Select the recipient(s) to email your cart


You’ll see a pop-up window to select your recipient(s).  You can choose between:

  • Yourself – When you select this option, it’ll email your cart to the email you provided for your account.
  • Your Territory Managers – The site will automatically display your territory manager for the specified vendor cart.  All you need to do is edit your message and send to your TM!
  • Any Contact(s) – You can enter one or more email addresses to send a coy of your cart to any recipient.  Just be sure to separate each email address with a comma (e.g.,

    Use commas to separate multiple email addresses











Remember, these features are only available to our registered users!  If you are a retailer and have not registered for your FREE account, you can sign up for a free account!

Check back on the OneCoast Blog for news of our future site enhancements!

If you have suggestions and feedback, please share and take our short survey.


10 Way to Wow | Display Tips to Optimize Retail Displays & Drive Sales


Using visual merchandising to draw people into the store gives retailers a way to build brand recognition and increase sales. In-store displays can be used to guide customers intentionally throughout the store, increasing a customer’s exposure to merchandise, encouraging multiple sales and resulting in a memorable shopping experience.

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