By Marc Dudley, Director of Visual Merchandising
Originally posted 9/13/2010
HEY, SPORTS FANS!!! It’s that time of year again when every town in the country is kicking the ball on opening day of Football Season. It is also time for you, the retailer, to get in the Team Spirit and cash in with your own Tailgate party. Whatever you sell, from paper products to entertaining items, pillows to jewelry, you can create a fun and exciting look in your store for the season.
If acquiring the tail end of an old pickup truck is not possible, then build your own “bleachers” style display by using crates and pieces of wood.
Set the mood by using a large photo of a stadium, the one in your own town if possible. This will let your customer know that it is Football time and you are selling something for the Season. You don’t have to sell “team oriented” items for you to create a “Tailgate” party. Many different items can fall into this category, such as canvas totes, platters, glassware, insulated bags, or throws to keep you warm on Friday nights at the game.
By painting the wall area with Chalk Board paint, available from your local Home Center, you can then write on the wall about specials or attract an eye-catching display.
Always try to use PROPS in your display. This will break up the merchandise that you are selling and help to enhance it. Back to school props such as an old football helmet, a school megaphone or pom-poms help set the mood. This in an easy attention-getter that will draw your customer to the display and make them want to see what is there.
Old Crates and soda boxes are good to use for props and risers. And for that Back to College look, use vintage suitcases to put your merchandise on. All of this is an easy and cost effective way to grab the attention of your customer for quick and impulsive buying in your store and also sets the tone for the Fall Season. By doing this, you are showing support for your local team, which is so important to many people during Football Season.