Be Great Today

JMRohn Keiser, CEO of OneCoast, started our “Be Great Today” series. His first post sparked interest and excitement within our company! We will be asking other OneCoast team members what “Be Great Today” means to them and how they work that into their professional and (sometimes) personal life! Sharing her thoughts this month is Majda Rensberger, Vice President of Marketing.

Q: What does “be great today” mean to you?

MR: Being great today to me is being in the present every day and letting the desire of being your best self lead everything you do in that day. It’s about focus and clarity on what you want to accomplish and how you want to make an impact today on something or someone. It’s about self-accountability and setting a standard for yourself that is above the standard others hold you to which drives you to reach a little higher and do more than what’s expected. It’s a reminder that what we do today is what matters most and having the courage to know that we are in charge of the outcome of our day is ultimately what I believe will make you great today.

Q: What can you do to “be great today”?

MR: Wake up every day with a determined spirit that genuinely believes I can make this day count. This will ultimately spill over into everything you do or anyone you interact with. Know what you want to accomplish and end the day knowing that you’ve done it. It could be many small tasks checked of your list or taking steps to get to your higher goal but feeling a sense of completion at the end of the day, feeling proud in your own work and what you contributed to the day and others.

Q: How do you encourage others to do the same?

MR: By empowering others to take a leadership role in their positions and encouraging them to challenge themselves every day and think bigger. By helping them see their potential and hopefully inspiring them to see the greatness I see in them. Being genuine with my actions and words every day and in all my interactions with others I believe has an unspoken impact that leads to greatness.

Q: What is your favorite motivational quote?

MR: “The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past…we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude…I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you…we are in charge of our attitudes.”
― Charles R. Swindoll

Charles Swindoll’s perspective on the impact of our own individual attitude every day is what I live by every day. To me it translates into self-accountability and self-control. It is our attitude and spirit that impacts everything around us. It’s a reminder to step back and look at ourselves in the mirror and continue to ask ourselves how we can be better, how we could improve upon something, how we can mold negative into positive, create a solution to a problem, go the extra mile even when no one is watching, and inspire others by being yourself. It all comes back to self and when you understand that, you become your biggest challenger, critic, motivator and driver.

Majda Rensberger is the Vice President of Marketing for OneCoast. In her 9 years with OneCoast, Majda held a leadership position in the development of the industry’s first National Sales Model (OneCoast ND One), implemented operational structures and led the development of the company’s Integrated Marketing and Sales Model.

Majda heads up the Marketing and Showroom departments where she’s responsible for marketing and branding strategies of OneCoast and their vendor partners, helping them effectively market their brands and drive B2B sales via e marketing, social media, mobile and public relations platforms. Majda is a member of the OneCoast Senior Executive team involved in the company’s strategic planning and new business development.

Majda has been a GHTA (Gift and Home Trade Association) member since 2009. During the November 2014 annual industry conference Majda was elected to serve on the Board of Directors where she’ll be involved in moving the Gift and Home industry forward.

Majda has a degree in Marketing & Communication from Columbia College and comes with a background in advertising and sales.

Meet Jennifer Flading, Collegiate Territory Manager

586Meet Jennifer Flading, Collegiate Territory Manager for the California, Arizona, Hawaii and Nevada regions out of San Diego, CA. Let’s get to know a little more about Jennfer!

Q: How long have you been with OneCoast?

JF: Thirteen years!

tutuQ: What is your favorite part about your job?

JF: My favorite part of the job is putting together the graphics and programs on all the great product we have to sell. My 2nd favorite part of my job is then seeing how great it looks on the sales floor and being worn around campus.

Q: You’re on the road driving to your next appointment. What tunes are you listening to?

JF: I’m always listening to audio books from the library.

Q: What do you like to do in your free time?

JF: I love to travel, swim, bike, run and spend time with friends and family.

Q: Finally, fill in the blank: be ___ today!

JF: Be and feel positive today!



Since submission of this article, we have found out some amazing news! Jennifer said YES! Congrats to Jennifer on her engagement! We wish you all the best!

Light up your Holidays with Boulevard Candles

This article was written by Deb Swisher, Boulevard 

Go over the top with candles for the holidays. It sets a mood and creates an inviting, welcoming atmosphere into your home!

Scent evokes a memory. Evocative and soothing, candlelight creates the right ambiance for your holiday entertaining needs whether it be a cocktail party, dinner party or overnight guests. Lit candles are more than just decorative objects. They highlight seasonal festivities fostering a mood of celebration, a reminder of holidays past, Grandma’s coffeecake and cookies, Mom’s fresh laundry, hot apple cider from that cool snowy evening. The smell of Thanksgiving dinner with friends and family or coffee brewing on a crisp Christmas morning invoke a sense of remembering the good times!

Here are some tips for adding fragrance and candlelight for your holiday entertaining!

Inviting Entryway
Greet your guests with a fantastic aroma as soon as they open your front door. Put a warmer in your entry way with your favorite wax melt. As your holiday guests enter, they will be greeted with the inviting aroma welcoming them into your home!! Pair LED’s in lanterns or several on the entry table.

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Living Areas
It’s fun to make candle clusters around buffets, mantles, side tables and bars. It sets the warm inviting mood to come in stay awhile in my home. Remember to help your candles burn more evenly keep the wicks trimmed to ¼ inch, and follow the manufacturer’s suggested burning time. (Usually found on the bottom of the candle) Use a tray full of LED’s or center them in a holiday wreath.

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Kitchens and Holiday Buffets
Use a small outlet warmer or candle to mask the mixtures of fragrances in the kitchen. Our silver and gold hobnail blend perfectly with your Kitchen hardware. A yummy Sugared Chai or French Baguette Boulevard Candle are also some recommendations.

Use a large candelabra on a buffet table with small clusters below to create an elegant an inviting display of food for your buffets. Gather several smaller party or votives around the different levels of your buffet for a sense of warmth.

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Set and Elegant Festive Table
On the dining table, I always recommend going fragrance free with basic pantry dining candles, as you don’t want to distract from the aroma of the feast! Candles set the mood! Alter heights of candles and candleholders to create a dramatic effect. Floating candles in water as a centerpiece amid fresh cut greenery is a delightful arrangement. Clear candlesticks can be added to any color pallette and with a few ornaments making your tablescape a show stopper. Add a small party lite to each place setting to add ambiance.

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Powder Rooms
In the powder room, add a candle or outlet warmer with a fragrance melt consider fragrances such as Fresh Citrus, Orange and Clove or White Mistletoe.

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Guest Rooms
In guest bedrooms, I always use a plug in fragrance warmer. It doubles as a great relaxing aroma as well as night light.
Consider using relaxing fragrances such as Soothing Eucalyptus or Cool Linen to send your guests off to bed with sweet dreams. Consider using our cozy sweater outlet warmer paired with a sweater blanket on the bed and you have the perfect combination.

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Once the morning comes, light a cinnamon or café au lait fragrance candle to awaken your guests and invite them down the stairs for fresh cup of coffee and scrumptious breakfast!

Outside your Home
Fill lanterns outside with our real wax LED Boulevard candles to create a pathway to and from your home for holiday parties. Our LED candles have 4 and 8 hour timers. No more worries trying to remember to light them before your party starts. Simply turn them on the night before at the time you want them to come on and they will come on the following evening at the same time and stay on for 4 or 8 hours whichever feature you choose. If you prefer lit candles opt for the tea lights or votives which will burn throughout your evening event.

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Illuminate your Staircases and Hallways
Add drama to the stairs inside of your home with strategically placed lanterns with LED’s on timers. Keep them on overnight for overnight guests. They are flameless and great if you have pets or little ones as they are safe for all!

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Want more Boulevard? Contact your Boulevard Territory Manager now