Be Great Today | Lisa Gallivan – Reed

LGRJohn Keiser, CEO of OneCoast, started our “Be Great Today” series. His first post sparked interest and excitement within our company! We will be asking other OneCoast team members what “Be Great Today” means to them and how they work that into their professional and (sometimes) personal life! Up to bat this time, Lisa Gallivan – Reed, Vice President of Sales, Collegiate.

Q: What does “be great today” mean to you?

LGR: Be Great today means that with every project I work on, every meeting I attend and every conversation I have I try to be on top of my game and work to be at my best vs just sliding by…

Q: What can you do to “be great today”?

LGR: I work to make sure I do my pre-call/mtg preparation so I have a strategy and action plan for the call or mtg in order to maximize the time and energy spent during that time. I try to plan with an end in mind – what do I want to accomplish as a result of this interaction? Then after I try to do a de-brief, I call them WWWEBI’s (what went well – even better if) so that the next time the outcome is even better… In regards to projects I try to step back and look at what I am working on or have completed and ask myself if there is any way I can make the report or program even better for those that will be using it…

Q: How do you encourage others to do the same?

LGR: I try to drive that message to the team by sharing sales successes, data reports and sales trends and urging them to ‘dig deep” and the “hunt the farm” for sales opportunities. I think the TM that goes into a sales call with a strategy as a result having done their homework using the tools and resources available to them will be far more successful than those who don’t invest the time prepping for the call.

Q: What is your favorite motivational quote?

LGR: Oh that is a tough one – my team will tell you that I LOVE quotes and I usually end every team call with a quote or even send them to TM’s if I think they could be impactful… If I had to pick just one it would be:
Finish each day and be done with it. You have done what you could. Some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day, you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense – Emerson

I have a copy on my desk and on my bedside table – I read it as I close down my desk for the day and again before I go to bed.. the quote helps me to remember not to dwell on the past because we cannot change it and it reminds me that tomorrow is a new day and each day I get a new chance to choose my attitude and strive to Be Great Today!


Lisa joined OneCoast in Jan 2000 as Executive Vice-President of Collegiate Sales. Prior to OneCoast, she spent 17 years at Follett Higher Education Group, a collegiate bookstore lease management firm, rising through the ranks from buyer to Sr. Vice-President of General Merchandise.

Lisa is a member of NACS (National Association of College Stores) and is currently serving as President of the NACS Foundation Board and also a member of the Board of Trustees. In the past she has participated on many NACS committees; including the General Merchandise committee , Camex Planning and Chair of the vendor association.
During her time with OneCoast she has served as Chairperson of the OneCoast Sales Leadership Team which set the direction for the company’s sales managers and also served as Provost of OneCoast University, the company’s training program. Lisa was previously selected as OC Sales Manager of the year and this year during the National Sales Meeting the Collegiate Team was awarded the 2013 OC Sales Team of the year.

She and her husband, Scott reside in Stuart, FL and are the proud parents of 3 children; Joshua, Courtney and Ashley.

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