Be Great Today | Lisa Gallivan – Reed

LGRJohn Keiser, CEO of OneCoast, started our “Be Great Today” series. His first post sparked interest and excitement within our company! We will be asking other OneCoast team members what “Be Great Today” means to them and how they work that into their professional and (sometimes) personal life! Up to bat this time, Lisa Gallivan – Reed, Vice President of Sales, Collegiate.

Q: What does “be great today” mean to you?

LGR: Be Great today means that with every project I work on, every meeting I attend and every conversation I have I try to be on top of my game and work to be at my best vs just sliding by…

Q: What can you do to “be great today”?

LGR: I work to make sure I do my pre-call/mtg preparation so I have a strategy and action plan for the call or mtg in order to maximize the time and energy spent during that time. I try to plan with an end in mind – what do I want to accomplish as a result of this interaction? Then after I try to do a de-brief, I call them WWWEBI’s (what went well – even better if) so that the next time the outcome is even better… In regards to projects I try to step back and look at what I am working on or have completed and ask myself if there is any way I can make the report or program even better for those that will be using it…

Q: How do you encourage others to do the same?

LGR: I try to drive that message to the team by sharing sales successes, data reports and sales trends and urging them to ‘dig deep” and the “hunt the farm” for sales opportunities. I think the TM that goes into a sales call with a strategy as a result having done their homework using the tools and resources available to them will be far more successful than those who don’t invest the time prepping for the call.

Q: What is your favorite motivational quote?

LGR: Oh that is a tough one – my team will tell you that I LOVE quotes and I usually end every team call with a quote or even send them to TM’s if I think they could be impactful… If I had to pick just one it would be:
Finish each day and be done with it. You have done what you could. Some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day, you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense – Emerson

I have a copy on my desk and on my bedside table – I read it as I close down my desk for the day and again before I go to bed.. the quote helps me to remember not to dwell on the past because we cannot change it and it reminds me that tomorrow is a new day and each day I get a new chance to choose my attitude and strive to Be Great Today!


Lisa joined OneCoast in Jan 2000 as Executive Vice-President of Collegiate Sales. Prior to OneCoast, she spent 17 years at Follett Higher Education Group, a collegiate bookstore lease management firm, rising through the ranks from buyer to Sr. Vice-President of General Merchandise.

Lisa is a member of NACS (National Association of College Stores) and is currently serving as President of the NACS Foundation Board and also a member of the Board of Trustees. In the past she has participated on many NACS committees; including the General Merchandise committee , Camex Planning and Chair of the vendor association.
During her time with OneCoast she has served as Chairperson of the OneCoast Sales Leadership Team which set the direction for the company’s sales managers and also served as Provost of OneCoast University, the company’s training program. Lisa was previously selected as OC Sales Manager of the year and this year during the National Sales Meeting the Collegiate Team was awarded the 2013 OC Sales Team of the year.

She and her husband, Scott reside in Stuart, FL and are the proud parents of 3 children; Joshua, Courtney and Ashley.

Marketing Design Tip: Skip the Stock Photos

In a recent design team meeting, we were introducing a newer team member to our vendors, file system and all the usual “stuff” that we do in marketing on a daily basis. The topic of stock photos was raised and we discussed how we very rarely use them. Below are few reason why we avoid stock photos and some creative ideas what to use instead.

Why Not Use Stock Photos?

Cost: Stock photos can be expensive. Even in this age of royalty free and $1 photos, the numbers can add up and effect your budget in ways you don’t particularly like.

Custom: You want your marketing pieces to speak to who you are and adding in a photo that thousands of other people have purchased and used can hinder that.

What to do Instead?

Custom Photos: We all have cameras on our phones that are just as good as the ones professional photographers use. The photos that are taken on smart devices (phones/tablets) can even be used for even print media. Sure, we might not be able to get every last photo our mind can think of, but occasionally, our phones are all we need to snap a perfect picture for a piece. Whether it is a product shot, lifestyle image or landscape, you have the ability to get the image you need for free.

This product shot style image was taken using a piece of printer paper, my iPhone and sunlight from a window.

This product shot style image was taken using a piece of printer paper, my iPhone and sunlight from a window.

This landscape image was taken using my iPhone a couple years ago, and was very easily used in a seasonal campaign.

This landscape image was taken using my iPhone a couple years ago and was very easily used in a seasonal campaign.


Blurs and Backgrounds:
When you are using product shots, patterns or everyday objects, you can create nice graphic elements out of normal photos. Adding a blur to photo and making it a background image is one way you can create a custom feel. Another way you can do this is by getting into your photo editing software and create a simple shape and repeating it in the background.

Using the landscape image, I made it bigger and blurred it for a nice background effect.

Using the landscape image, I made it bigger and blurred it for a nice background effect.

White Space: Don’t be afraid to allow open space in your pieces. Open space (which doesn’t have to be white and can be solid colors, gradients or the backgrounds we mentioned above) creates a feeling of sophistication and openness that will direct the viewer’s eye.

A nice clean font and CTA is always a safe and effective choice.

A nice clean font and CTA is always a safe and effective choice.

Typography: Words and fonts are can be a beautiful thing, and as Kim discussed in a previous tip, pairing fonts can create a mood just as good as, if not better than a photo or image.

Mixing a few fonts, adding a background pattern and allowing the background to act as white space creates a free, attractive design.

Mixing a few fonts, adding a background pattern and allowing the background to act as white space creates a free, attractive design.


MattMatthew is a Web and Graphic Designer with over 15 years experience. He has been a fine artist and cartoonist his entire life, and this love of art lead him into the design field in art school. He currently works as Creative Account Manager for Core Elements.

 

Preparing for the 2015 Holiday Shopper

As you know very well, it is never too early to start preparing for the holiday season. And to help you get a jump start, we want to share some great articles and an insightful infographic from Signal.co and National Retail Federation that focuses on consumer holiday shopping trends for 2015. Here are two big trends: In-store shopping is still huge and shoppers are buying holiday gifts early, even starting in October! So how ready are you?

holiday-2015-survey_5

 

*infographic obtained here via Signal