Happy Independent Retailer Month! In celebration of all of our fabulous indie retail partners, Studio M would like to offer some merchandising ideas and a few tips on how to set yourself apart from big box stores!
This season, think about adding more unique outdoor winter and holiday themed products to the mix, rather than sticking to traditional décor offerings. Shoppers come to stores like yours to find something different, something they won’t find anywhere else – so give it to them!
One great way to catch shoppers’ attention is with a cohesive vignette that shows items designed by the same artist or that have a similar theme. Our Garden Collections are an easy way to make a coordinated statement. The items in each collection were designed to work together and to mix and match – which makes them super easy to merchandise! With a variety of unique products like Art Planters, bursting color and patterns, and Art Poles, with cheerful sentiments and beautiful artwork, these collections will set you apart.
As you might notice from our display photos, the products we offer at Studio M aren’t like ones you’d see in big box stores! You can be sure you’re offering customers something truly special and unique. Product alone isn’t the only way to set yourself apart as an independent retailer. Take it a step further and create a display that will inspire your customers to do something similar in their own homes. It doesn’t have to be anything dramatic; even a simple display that is well done can “wow” shoppers and help boost sales!
The Winter Palette Collection, designed by Susan Winget, welcomes the beauty of the winter season with woodland creatures, cheery snowmen, and sweet sentiments. In our displays, we wanted to show off another way to use Art Planters by filling them with something other than plants and potting soil. Try fake cotton snow and an Art Pole, a few birch logs, a garden flag… get creative!
If you’re ever having trouble getting ideas for a display, pull elements from the theme of the products and make them come to life. For example, this collection’s artwork features a lot of natural elements, so we reflected those in our display. You can do the same using things like evergreen trees and pinecones, or incorporate chalk messaging to add a modern touch to this traditional style.
The name of this collection, Magic of Christmas, says it all. With images of Santa and his elves, and messaging like “Santa stop here” and “Dear Santa, I can explain,” this whimsical collection speaks to the kid in all of us. Cross-merchandising is easy with these items. The Yard DeSigns in this collection have a lot of fun messages, and they look great in any of the Art Planters. Show a few outside of your store to catch shoppers’ attention.
Another great starting point for an interesting display is a good story. Find a group of coordinating products and get inspired by the imagery featured – like we did with our elf in the fireplace and Santa in the chimney. Try to create a scene that makes people stop and look more closely at the products on display. You could even carry the story or theme into an event, like an open house, where shoppers can come enjoy milk and cookies while they shop. The possibilities are endless!
Artist Lynn Morris brings a fresh look to winter décor with her signature stripes and playful polka dots. With an adorable snowman as its star, this bright and cheery Winter Frolic collection is the perfect way to bring color and pattern into the winter season. Spell out a fun message with this collection’s monogram flags, or fill Art Planters with white Styrofoam balls to mirror the snowballs in the artwork.
Our final tip is to never underestimate the power of the right props. The perfect prop can make a good display great. It can make people stop, stare, and take a picture to share on Instagram. Most of the time the props we use are small or go unnoticed because they’re only there to help the product shine. But a big statement piece, like our snowman for example, will stop people in their tracks and make them notice products that they may not have otherwise seen. Always be on the lookout at flea markets, thrift shops, antique malls, etc. for great statement pieces – they’re worth it!
Enjoy the rest of this Independent Retailer Month, and fly a flag to remind shoppers that they can “shop local” all throughout the year! We hope our displays gave you some merchandising inspiration for the upcoming holiday season. If you’d like to find out more about Studio M, visit our website.
This article was written by Studio M for the OneCoast Blog.