OILILY is known for color. Our collection includes many different prints and hues that can be challenging to mix and match, especially in small spaces. However, we all know how much a successful shop floor presentation can contribute to your sell-through. Let us give you a couple of quick pointers to help your shop floor presentation be the best it can be.
Find matching colors
When putting the final touches on your order or when you receive the OILILY merchandise in your store, find the missing color stories within the season. Our seasons usually contains a couple of color narratives that run through each and every subgroup. Pairing up matching colors and grouping them together allows you to create a little peace and quiet.
Separate Kids from Women’s Bags
Our kid’s and women’s bags are best presented separately. They are very different and each speaks to its own customer. Pairing them together on the same shelf creates confusion. It might be better to place the kids bags with other children lines that you offer and keep the OILILY women’s bags together in the same area.
Change it up!
Especially in small spaces, you don’t want to put too much product on display. We have found that it is best to have just one sample on display and keep the rest in the back. Make sure the sample you have on display is fully stuffed and supported by a bag standard, the zippers are all fully closed and the shoulder strap is tucked away.
You might even consider changing it up if your order is large and diverse. Put a couple of items on display the first couple of weeks, rotate the product and put a second bunch of product on display after that. Your returning customer will be surprised by all of your brand new merchandise!
What about Travel?
Our Travel collection includes some bulky styles, especially our full size suitcases. They can be quite a presence in your store. You want your OILILY bags to stand out but we don’t want to scare the customer away. If you only have limited space available, it might be better to select a couple of items from your stock to peek interest. Make sure you have each colorway in sight. Once you have the customer’s interest, you can show them the rest. Maybe they would like that bag, but in a different color. Why not offer them a Toiletry Bag to go inside their brand new OILILY suitcase? If you cannot put everything on display, you have to be more creative and hands-on in your selling. Guide your customer through the collection and tell them what you have to offer.
We have included more merchandising and selling tips in our New Customer Leaflet. Be sure to check those out as well.
This article was written by Oilily for the OneCoast Blog.