Ask Us: Trends for 2015

New year, new trends! What is going to be HOT in 2015 is on everyone’s mind! We were asked about the trends for 2015 and what retailers should be expecting. We reached out to Gifts & Dec magazine for the inside scoop. Bessie, their senior editor, weighed in on the subject!

askus2lQ: What are the current and up and coming trends in the gift marketing with respect to materials used and design elements?

A: The biggest trend in 2015 is nautical. From maritime looks to coastal-inspired, the nautical theme is coming on very strong this year. And the trend is crossing all categories—from home to tabletop to fashion to kids to bath and body. Motifs include anchors, ships, sea life, nautical stripes and more.

While nautical takes the top spot, there are many other style trends that are proving to be popular this year. StatePride is shaping up to be a strong trend. State-shaped cutting boards, states on pillows and wall decor, even in jewelry are very popular. And a sub-trend to this trend: City Pride.

With the farm to table movement gaining in popularity, this trend was sure to spill over into home decor as well. Reclaimed woods, bistro-style tabletop accessories, raw metals, farm animal imagery and vintage looks in the kitchen are all part of this trend.

Keep your eye on Lake Living. Lake-, lodge- and cabin-inspired looks are up and coming for 2015. Motifs within this trend include canoes, paddles, fish, campers, signs, plaid patterns, ducks, reclaimed and rustic woods are included in this style trend.

And from subdued we go to flashy. 2015 may turn out to be the brightest year yet. LED lights and marquee lighting are taking the home by storm. From signs to wall decor to strands of lights for use at Christmas and throughout the year, lighting one’s home takes on a whole new meaning this year.

There are several motifs that are becoming popular including, arrows, feathers, wings and letters. Letters aren’t just for monogramming; they’re seen in wall decor, on ornaments, marquee lighting, children’s accessories, jewelry and tabletop.

As far as the “next chalkboard or burlap,” cork is gaining in popularity, especially in fashion. But it may be too soon to tell what direction this material will take.


Bessie NestorasContributing Author: Bessie Nestoras Knoblauch, Senior Editor

About Gifts & Dec Magazine:
Number One In The Gifts and Decorative Accessories Industry, and Growing In Popularity Daily.

A monthly magazine founded in 1917, and with a circulation of 27,000, Gifts & Decorative Accessories serves retailers, manufacturers, and vendors of general gift products, decorative accessories, stationery, greeting cards, collectibles, personal care products, jewelry, and gourmet food items. Industry news, trade show news, new product introductions, and trend information highlight Gifts & Decorative Accessories’ monthly coverage.

From breaking news to daily headline grabbing information, www.giftsanddec.com is the site to read in the gift industry.

With more than 31,000 unique visitors a month, our site keeps the gift industry in tune with its business and the world around. Visit our site to read the daily updates about the gift industry and/or talk to your sales representative to begin your advertising campaign today.

Information above came from here.

Gifts & Dec Video Interview with OneCoast’s John Keiser, CEO

OneCoast CEO, John Keiser, discusses the Las Vegas showroom’s growth over the last few years being located in Building C. He also mentions key programs, some exclusive to OneCoast, that have helped rep’s gain ground. Take a peek for yourself!


About John Keiser:

John Keiser, CEO of OneCoast, has over 30 years of industry experience, working for both American Greetings and Enesco prior to joining OneCoast in 2003. He has been active in the Gift and Home Trade Organization (GHTA) serving as the Vice President of the organization in 2012, the President of GHTA in 2013 and currently serves as Chariman of the Board of the organization.

 

Life’s a Beach!

Got summer products? Check out the 2015 OneCoast Spring/Summer Gift guide!

Summer time is upon us! Celebrate summer fun in June and drive consumers into your store with an in-store beach-themed event.

Your Theme: Life’s A Beach!

Make your party FUN!!!

  1. Fresh flowers, Bright clothing, Beach Balls, Sunglasses & Sand Buckets set the tone.
    • The local dollar store can be a great resource.
  2. String paper lanterns throughout the store and outdoors.
  3. Everyone wears beachwear.
  4. Rent a Tiki Bar to serve your guests from – Bright paper cups, plates & napkins are a must.
  5. Pull all your casual entertaining, tabletop, and hostess merchandise onto a central focus table and feature the merchandise in any promotions or giveaways you plan to do. Another table could include travel accessories – summer travel is something we all look forward to. And, don’t forget the key gift giving occasions coming in June – Graduations, Father’s Day and Weddings.

Music
The music should reflect your theme. Here are some suggestions:

  1. Beach Boys, Jimmy Buffett, Steel Drum, Jan and Dean
  2. “Sun is Shining” – Bob Marley & the Wailers
  3. “Island in the Sun” – Weezer
  4. Reggae
  5. Shag Music

Drinks & Appetizers

  1. Lemonade, Punch, and Fruit Smoothies with Umbrellas
  2. Gold Fish Crackers
  3. Popsicles (nothing says summer like a cooling off with a Popsicle)
  4. Ice Cream- rent an ice cream truck to stop by your store and offer cool treats to customers
  5. Fruit on skewers – keep fresh in cooler
  6. Go to http://www.hawaiiforvisitors.com/recipes/tropical-drinks.htm for great drink recipes!

Give Away Ideas

  1. Fruit Smoothie Recipes attached to drinks umbrellas could be your gift with purchase- little effort & virtually free!
  2. Envelope of party mix with purchase of item from central focus party table- casual entertaining theme.
  3. Spreaders, bottle toppers, cocktail napkins, or any small casual entertaining pieces w/ a qualifying purchase

Prize Drawings

  1. Pull product from your theme table and create a prize basket.
  2. Sell chances, draw for winner & donate money to a local charity. 2nd place- Winner could receive a gift card to your store for their next visit
  3. Summer pass to a local hot spot, amusement park, outdoor concert or pool (contact the organization.)
  4. Trade free publicity for free passes for your drawing.

Partner up with a charity

  1. Park program for kids
  2. Clean up project for local beach, recreation area
  3. Charity Water
  4. Arts in the Park
  5. Skin Cancer awareness
  6. Summer programs for underprivileged children
  7. HINT: Tying your event to a charity can give you great PR. Inform your local TV channels, newspapers, radio stations and invite them to your event.

Promotions

  1. Promote spring product by writing mystery discounts or give-away product on sand dollars. Customers pull a sand dollar from the pail to see what they are eligible for.
  2. Offer free gift wrap to everyone buying gifts.
  3. Work with your OneCoast territory manager to coordinate promotions, gifts with purchase, and/or giveaways with your favorite vendors.

Something extra special

  1. Host a lemonade stand. Go to http://www.alexslemonade.org for information on hosting a stand and help fight children’s cancer.
  2. Give away a loaded picnic basket & local Arts in the Park concert tickets. Offer to sell tickets for your local arts/symphony in exchange for a pair of tickets. Perhaps a local caterer will donate the treats to fill the basket, in exchange for promoting her service.
  3. Launch a Frequent Buyers Program.
  4.  Issue cards that you stamp with every purchase.
  5. Give a discount or free product when a buyer reaches 10 purchases or something similar.
  6. This is the perfect way to build customer loyalty and promote some traffic during slow summer months.

Marketing

  1. Send an e-mail blast to your customer base inviting them to bring a friend.
  2. Double your traffic. Offer a free gift to anyone who brings a copy of the invitation. This will help you measure your marketing effectiveness.
  3. Invite your local media to the event to cover charity partnership/give away.