Ask Us: 12 Days of Christmas

askus2lWith the holidays right around the corner, we have received some questions on holiday marketing.

Q: Do you have any experience with developing a 12 Days of Christmas flyer?

A: There are many free tools/programs found online and within any software suite that can allow you to customize pre-made templates.

As for the “12 Days” promotions/items, you can use the “12 Days of Christmas” song as some inspiration by using each day. For example, on the first day (partridge in a pear tree), you can have a “Buy One, Get One (free or xx% off) all tree trimmings/ornaments. For the fifth day (five gold rings), you can discount jewelry.

If you want something a little more generic, you can always offer a free gift with purchase, free gift wrapping or even providing some hot chocolate or cider as your customers shop. There has also been success is premade gift bundles/packages. You can bundle hand lotion, a manicure set and nail polish and sell it as one price versus selling each item individually. Many shoppers turn to their favorite stores for gift suggestions. This makes shopping easy for the customer and you! Other retailers have also collected non-perishable items and/or clothing on a certain day to be taken to a local food bank/drop off location.

Keep the questions coming! “Ask Us” what’s on your mind!