Ask Us: Serving Alcohol at In-Store Events

askus2lIn-store events are a great way to start a buzz in the community. We were asked the question below!

Q: Is it illegal to serve alcohol in my store? (Note: This particular store is located in California.)

A: Most counties set the liquor laws. We suggest checking there since each county may have a different law. The county office or local chamber of commerce may be able to tell you or point you in the right direction.

Another great resource is the building owner. They would be able to tell you what they were permitted/not permitted to do with and/or around the building per county/city codes.

Keep the questions coming! “Ask Us” what’s on your mind!

Ask Us: 12 Days of Christmas

askus2lWith the holidays right around the corner, we have received some questions on holiday marketing.

Q: Do you have any experience with developing a 12 Days of Christmas flyer?

A: There are many free tools/programs found online and within any software suite that can allow you to customize pre-made templates.

As for the “12 Days” promotions/items, you can use the “12 Days of Christmas” song as some inspiration by using each day. For example, on the first day (partridge in a pear tree), you can have a “Buy One, Get One (free or xx% off) all tree trimmings/ornaments. For the fifth day (five gold rings), you can discount jewelry.

If you want something a little more generic, you can always offer a free gift with purchase, free gift wrapping or even providing some hot chocolate or cider as your customers shop. There has also been success is premade gift bundles/packages. You can bundle hand lotion, a manicure set and nail polish and sell it as one price versus selling each item individually. Many shoppers turn to their favorite stores for gift suggestions. This makes shopping easy for the customer and you! Other retailers have also collected non-perishable items and/or clothing on a certain day to be taken to a local food bank/drop off location.

Keep the questions coming! “Ask Us” what’s on your mind!

5 Quick Holiday Tips for the Busy Retailer

Santa’s elves are busy at work and they know you are too! So we want to make this special edition short, sweet, and to the point. Here are 5 quick tips to make the most of your holly, jolly 4th quarter.

Tip #1 – Gifts for everyone on their shopping lists

Help your customers remember all those people they need to get a special gift for this holiday season. And have that list posted throughout the store. CLICK HERE to download 2 PDF options that you can print off that will help your customers remember who to shop for. Print off Option 1 on white cardstock paper and fold in half to create a tent card. Or take Option 2 to your local printer and have a few printed with an easel back so you can easily display the signage on your shelves and tabletops.

Tip #2 – Feed your staff

Cater a staff lunch on Black Friday or on Saturdays during December. Their renewed energy and the support from you will speak volumes. They will appreciate your gesture and acknowledgement of them. A happy staff will perform better for you and provide better customer service to your patrons. Do you have connections with local caterers? Consider promoting their business in your store if they will consider offering you a special discount

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Tip #3 – Small Business Saturday is Saturday, November 29th

This special day is all about you and is great opportunity to spread to message about shopping local. Visit the Small Business Saturday resource page for information on promoting your business with flyers, signage, and much more.

Tip #4 – Host a one day only Flash Sale

Looking for a way to surprise and excite your customers this holiday season? Then consider hosting a one day only Flash Sale in your store. Whether you offer a one-time discount or a free gift with purchase, you will create a real sense of urgency with your customers that will help drive traffic to your store. Make sure to utilize your email marketing and social media outlets to promote your Flash Sale. Send out an email the day before and on the day of your event to your customers. Use a catchy Subject Line to draw their attention. Plus use your store’s Facebook page to post updates about your event along with pictures of customers taking advantage of your sale

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Tip #5 – Wish you had an elf to help you out this holiday season?

Do you need an extra hand with stocking shelves, greeting customers or gift wrapping? Or maybe you need help with a holiday open house and other special event. Then consider your OneCoast Territory Manager(s)! They are here to help you out this holiday season to help lighten your load. < Contact your Territory Manager(s)today orCLICK HERE to find your rep.

Enter the Garden of Eden | Oilily Shawls

Traditional craftsmanship and modern elegance merge in a timeless collection of fashion accessories that warms the heart – and neck – of every Oilily woman. The Oilily Shawls collection is woven with a flair for the contemporary, creating luxurious and stylish pieces. Each shawl combines Oilily’s unmistakable love for prints with a striking color palette. The silky smooth touches of the luscious materials run through your fingers like streaming water. Oilily’s shawls put up an elegant resistance against the winter elements. The dynamic contemporary pieces will inject drama to your outfit. What’s more, the varied array of sizes and fabrics – including silk, wool, and cotton – means these luxurious shawls will grace your neck with stylish loving care.

 

Here are two step-by-step instructions on the most popular ways to wear a shawl, The Loop and The Cowl:

 

And we don’t stop there!  See these great shawls in action!