Mud Pie Merchandising Minute: So Thankful

SO THANKFUL!

Download Sign

What better time to recognize and acknowledge how important your customers are to your business than at the beginning of the holiday season. Do so in a “tasteful” and appreciative way.

Set aside a small area next to or within any of your Fall or Thanksgiving displays and fill it with small treats. Simple nibbles that your in-store guests can grab and munch on as they browse. Nothing calls attention to a table more than snacks!  Use product from your display to serve from – dip bowls, small plates, boxes, ceramic or metal vessels. Be creative.

Choose fall-colored foil wrapped candies, or easy pick-up, easy clean-up, easy refillable food items:  bunches of grapes, crackers and cheese slices, dried fruit, shiny chocolates or mixed nuts. If you sell consumable items in your store – this is the perfect place to sample those and to have them nearby for purchase. Keep it small – nothing elaborate!  Making a few treats a stylish part of your display, will be an unexpected surprise for your guests and will help them to imagine some of the products you’ve featured in actual use.

Then compose and print out a simple sentiment or personal note from you – the shop owner — and place it inside a beautiful frame (hopefully one that you sell!) amidst your spread. Or use a small chalkboard with a handwritten message.  Your customers will take notice.  It’s the season of thanks and the perfect gesture to stir up some sales while sending Happy Thanksgiving wishes to all.

LIGHTEN UP

Nothing fancies up the place like a little artificial greenery and a few strands of white Christmas tree lights. Want to take it over the top? Wind some wired ribbon around both and you’ve got a festive and professional look ready to inspire and welcome the next customer to the holiday season ahead! No wall or room to create a merry swag? Use greens and lights across your display table as a “runner” of sorts. And if you don’t have the luxury of electricity nearby, almost all little lights are available in a battery powered versions. Stuff a small set of mini lights inside a few empty wine bottles to add a small glow and festive pizazz to any fall or holiday appropriate table. They are the perfect complement to showcasing all entertaining ware: bottle bags, glasses, bottle toppers and openers, linen towels, coasters or cheese boards. Just remember to turn your bottles off at night and turn them back on again when the store opens.

Posted in Cause Marketing, September 2012, The Resource and tagged , , , , , .