Holiday Shopping Trends 2012

Shopping trends for the holiday!
Retailers as you know the Holiday season is quickly approaching. It is likely that some of our favorite items are already being sold out and consumers have a grasp on how they want to take on this holiday season. We should already know that online shopping is a hit, and that Cyber Monday took the lead in sales last year up against Black Friday.  Here are some other key trends to watch for:
  • Facebook, Twitter and Pinterest are the top traffic leaders when suggesting and marketing a product. At least 85% of shoppers went straight from one of these social media sites directly to the Seller. “That is FREE marketing”, if you ask me! Utilizing Snap Retail to help connect you with your customer base is a great way to increase up to 70% of sales for this upcoming holiday season.
  • Consumers are expecting in store promotions, free shipping, and an easy transaction, such as mobile checkout.
  • The question is why should a consumer have to wait for such great deals? Start thepromotions now! Try a deal of the week and feature a new item every week, showcasing why this would be a great holiday gift or item.
  • Create a monthly holiday mixer, where customers can come out to mingle and shop.
  • Make gift cards available to customers. This will allow the people receiving the gift to shop for themselves at your store, which in turn can gain a new client.

The bottom line is you should understand your customer’s wants and needs and where they stand. Being armed with that knowledge will help you deliver a personalized message that is sure to make this shopping season merry and profitable.

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About Reese Smith 
Imagine where individuality is celebrated, where fashion is written with a loose casual fare, where convention is revamped to reveal its more eclectic yet classic alter ego. This moment introduces Reese Smith. Reese Smith is a California native who resides in Atlanta Ga. She got her first taste of fashion at the very young age of six, where she began to sew on a cabbage patch sewing machine. She later became the fashionista she is today. She graduated from California State University Northridge with a Bachelors is Fashion Design and Merchandising, then went on to pursue and complete her MBA from Kaplan University. She celebrates her love for writing and fashion through blogs, magazine articles and a host of other creative outlets. She has created and owned a collection of apparel and accessories, and currently teaches fashion design and merchandising at a local college in Atlanta Ga. She is an advocate supporter of breast cancer, being a member of the Denise Roberts Breast Cancer Foundation over the last decade. Her goal in life is to live freely, be happy, learn from the best and keep fashion at her forefront.
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